Welcome to the Zappar blog

All the latest industry innovations and news from the Zappar team

Taylor Revert

Insights into the AR industry with Arcade’s Jon Meggitt

This week, Zappar CEO and Co-Founder, Caspar Thykier, is joined by Jon Meggitt the CEO, and one of the co-founders at Arcade.

Taylor Revert

From connected packaging to a full AR strategy with Beiersdorf’s Jasper Krog

Taylor Revert

Zappar up for 5 awards at the Auggies 2021

We’re incredibly proud to be finalists for five Auggie Awards this year. In the Best Campaign category, 25% of entries are powered by Zappar.

Connell Gauld

Image sharing in Zappar WebAR just got even easier with iOS 15

The iOS 15 update brings with it seamless image sharing in WebAR, a performance upgrade and UI tweaks, making iPhone and iPads even more powerful for web-based augmented reality experiences.

Caspar Thykier

Augmented reality in retail - 5 ways to leverage AR

If you want to get ahead of this digital revolution for your brand or business, we have compiled five innovative ways to use augmented reality for retail, highlighting brands already leading the way and sharing the stats that we found hard to ignore.

Caspar Thykier

Connected Packaging: Your best performing owned media channel

Download our new mini-guide in collaboration with Experience is Everything and System1 and discover just how effective AR packaging campaigns really are.

Caspar Thykier

Zappar announce partnership with AiBUY

We announced our partnership with AiBUY at the AR Pioneers Summit, helping eCommerce platforms and payment solutions integrate AR into the customer journey.

Connell Gauld

Introducing Universal AR for PlayCanvas + Babylon.js

We're releasing new SDKs for PlayCanvas and Babylon.js, so you can incorporate Zappar's powerful AR tech into the platforms and languages you know best.

Caspar Thykier

Introducing 10x10 Sessions: Series 1

We are delighted to announce that we will be launching our 10x10 Sessions next week - a series of inspiring ten-minute (or so) interviews with the great and the good of XR.

George Martin

Introducing Lite Branded Splash Screens

We're excited to announce a brand new product for AR creators that bridges the gap between fully customizable AR experiences and content delivered through the Zappar app - Lite Branded Splash Screens.