Aug 18, 2016

Judging a product by it's cover – the outside actually counts as well

We’ve blogged a lot about engaging content, the use of games, photo moments and even the odd celebrity appearance, but “engaging” doesn’t have to mean just all fun and games. There’s a new generation of fact-finding consumer, who want to interact with informative content but it has to be easy and it has to be instant.

Jul 12, 2016

Thank you Pokemon Go for going large

Becoming the No.1 downloaded app in the US, Australia & New Zealand; spiking the share price by 32.9% (adding $7.5bn to their market value); having more DAU’s than Tinder (now neck-and-neck with Twitter); with an average session time of 43 mins (versus 22mins for Snapchat); oh, and almost 30m YouTube views of their trailer and there are still people who aren’t sure that AR will take off at a mass consumer level!







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Zappar Tweets

@MoodleResearch @EdTechnocation education is a fantastic use case for #mixedreality. What type of APIs are you thinking?

5 days, 4 hours ago

@ZapparApp planet activity w/ 3 grade @PinkElementary helps students dscvr planets through Augmented Reality!…

6 days, 6 hours ago

@EdTechnocation Hi Michael, are you all OK now with the iOS beta?

1 week, 3 days ago