Keith Curtin, ranked #1 on the AR Top 100 Brands & Influencers list, joins Zappar as East Coast VP of Sales. Here, Keith provides his insights on the current state of the space and explains how brands can enhance their digital strategy by using AR to its fullest potential.
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With the final guest list prepped and ready, the AR party is finally happening! Over the past 12 months, we’ve had some major AR unveilings from Snapchat, Instagram, Shazam, Facebook, Google, and now Apple’s ARKit is rounding out the partygoers.
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What an exciting past week it’s been! Not only did ZapBox sell out in its first 2 hours of being publicly available, but ZapWorks has won its first major award for ‘Best Authoring or Publishing Tool at AWE 2017’.
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With the 8th annual Augmented World Expo kicking off today, we thought we’d give you a quick run-down of what you can expect from the Zappar team at the show, from keynote talks, to the global launch of ZapBox.
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Last weekend, I had the opportunity to join our wonderful long term cardboard partner MR. CARDBOARD at their booth at VRLA 2017 in Los Angeles. We had been looking forward to showing off ZapBox to the AR/VR community for quite some time and hoped to observe an amplified version of ‘The Zappar Rush’ in the faces of some of its first users.
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One of the most effective and creative ways brands have been using AR is by dispatching it at live events. By organizing events that prompt attendees to use AR, brands such as Coca-Cola, Accuray, and Accenture have been able to add an extra dimension (literally) to the experiences. Here’s how they did it. A blog by Steven Spong, Event Consultant, Zappar.
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An augmented reality map from Woolworths Australia
Get your hands on #ZapBox this weekend at @TGEAustralia. Purchase an annual #ZapWorks seat and receive a free ZapBo… https://t.co/YJ3bJXwMIB
[Blog] Designing AR experiences that add real value. Opportunities, benefits and risks of designing for #AR… https://t.co/bXBhcW8s3q
What are some interesting use cases of #AR in the workplace? @ZapparApp CEO explains. #KCurtinDay https://t.co/lSanAxB7iH