Welcome to the Zappar blog

All the latest industry innovations and news from the Zappar team

Chris Holton

Zappar announce volumetric video partnership with Sense of Space

Zappar is excited to announce our partnership with Sense of Space a Helsinki-based technology company

Chris Holton

Announcing World Tracking (SLAM) in ZapWorks Designer

Today, we are delighted to announce a major update to ZapWorks Designer which brings Zappar’s recently updated world tracking (SLAM) to your Designer projects.

Dr. Simon Taylor

Create more immersive WebAR with Zappar’s new World Tracking (SLAM)

World Tracking for WebAR (beta) is now ready for you to use in ZapWorks Studio as well as our Universal AR SDKs.

Dave Mather

Zappar take home Auggie Award for Best Campaign at AWE 21

We’re excited to announce that for the second time, Zappar has taken home the Auggie Award for Best Campaign at AWE 21.

Taylor Revert

Insights into the AR industry with Arcade’s Jon Meggitt

This week, Zappar CEO and Co-Founder, Caspar Thykier, is joined by Jon Meggitt the CEO, and one of the co-founders at Arcade.

Taylor Revert

From connected packaging to a full AR strategy with Beiersdorf’s Jasper Krog

Taylor Revert

Zappar up for 5 awards at the Auggies 2021

We’re incredibly proud to be finalists for five Auggie Awards this year. In the Best Campaign category, 25% of entries are powered by Zappar.

Connell Gauld

Image sharing in Zappar WebAR just got even easier with iOS 15

The iOS 15 update brings with it seamless image sharing in WebAR, a performance upgrade and UI tweaks, making iPhone and iPads even more powerful for web-based augmented reality experiences.

Caspar Thykier

Augmented reality in retail - 5 ways to leverage AR

If you want to get ahead of this digital revolution for your brand or business, we have compiled five innovative ways to use augmented reality for retail, highlighting brands already leading the way and sharing the stats that we found hard to ignore.

Caspar Thykier

Connected Packaging: Your best performing owned media channel

Download our new mini-guide in collaboration with Experience is Everything and System1 and discover just how effective AR packaging campaigns really are.