Aug 18, 2016

Judging a product by it's cover – the outside actually counts as well

We’ve blogged a lot about engaging content, the use of games, photo moments and even the odd celebrity appearance, but “engaging” doesn’t have to mean just all fun and games. There’s a new generation of fact-finding consumer, who want to interact with informative content but it has to be easy and it has to be instant.

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Jul 12, 2016

Thank you Pokemon Go for going large

Becoming the No.1 downloaded app in the US, Australia & New Zealand; spiking the share price by 32.9% (adding $7.5bn to their market value); having more DAU’s than Tinder (now neck-and-neck with Twitter); with an average session time of 43 mins (versus 22mins for Snapchat); oh, and almost 30m YouTube views of their trailer and there are still people who aren’t sure that AR will take off at a mass consumer level!

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Learning how @CokeFlorida is using #AugmentedReality for on-boarding employees with @ZapparApp #AR @LSCon #LSCon https://t.co/UfuA5KexUP

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