Nespresso VertuoPop+
October 2023
Unite your physical and digital customer experiences with AR campaigns that drive footfall in-store, help customers visualise your products both online and offline and encourage return visits with innovative customer loyalty schemes.
Why AR for retail
95%
Increase in visual attention versus other channels.
94%
Higher conversion rate for products with AR/3D
100 million
Consumers shopping with AR online and in-stores
Drive sales
Increase your conversion rates, in-store and online by up to *94% using AR techniques like product visualisation to build consumer confidence and provide information when it makes the greatest impact, at the point of sale.
Build loyalty
Build loyalty and drive return visits with more impactful retail campaigns that are up to *70% more memorable and deliver value through digital rewards schemes and collectables that strengthen the emotional connection to your brand.
Elevate the shopping experience
Turn your retail space into the destination rather than just part of the buyer journey. Use AR to create easily updated interactive experiences that connect to all your static, in-store materials. Increasing engagement, giving your customers a reason to return time and time again.
Proven ways to use AR for retail
Product visualisation
Enable your customers to visualise and explore your products, whether it's in-store or their own environment.
Ecommerce
From virtual-try on to 3D display ads, give your customers the opportunity to try out and learn about your products.
In-store experience
Transform and expand your retail space with interactive experiences that add value for your customers.
Customer loyalty
Take your loyalty schemes to the next level, and keep your customers engaged through 'always on' interactive content and rewards.
Leverage AR in the new retail revolution
If you want to get ahead of this digital revolution for your brand or business, we have compiled five innovative ways to use augmented reality for retail, highlighting brands already leading the way and sharing the stats that we found hard to ignore.