The world’s leading augmented reality platform and creative studio

Here are some of the ways we help businesses develop their AR and WebAR strategy

Mini games
Face tracking
Image tracking
Portals
World tracking

Zappar Creative Studio

Our in-house team have led thousands of AR strategies, campaigns and activations over the past decade, winning awards and (more importantly) changing behaviours to help our partners meet their commercial and marketing objectives.

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Create AR your way with ZapWorks

Our award-winning SDKs, computer vision libraries, AR creative tools, CMS and data dashboards provide everything you need to develop and deploy augmented reality content built by your own team or your agency partners.

We also provide training services, offering strategic insights on the AR landscape and operational fundamentals as well as practical and technical training on designing and developing augmented reality.

Explore ZapWorks

2021 AR campaign of the year

Find out how a bespoke AR experience supercharged Countdown Supermarket's brand engagement and won best campaign of the year at the 2021 Auggie awards.

Read the case study

Our mission is to make the world scannable by democratising AR

AR experiences developed using our technology have been engaged with hundreds of millions of times. We've created a flexible solution that is scalable, robust and targets the lowest spec devices up (rather than just the latest swanky iPhone).

A Year in AR

2021

As another year comes to a close, we look back at some of our favourite AR experiences from 2021. We couldn’t be prouder of the amazing work created by our ZapWorks partners, and our incredible in-house creative studio. It speaks to the breadth and depth of our platform and partners and the pace at which the industry continues to evolve and innovate.

See the work

Proven sectors for AR success

Retail

Enhance physical or digital consumer journeys

Packaging

Leverage your packaging as a media channel

Marketing

Add augmented reality to your marketing mix

Tours, Events & Attractions

Reimagine the world of in-person events, tours and attractions

Learning & Development

Deliver more cost effective and engaging training at scale

You decide how your AR is delivered

Work with us to find the ideal delivery mechanism for your augmented reality content, whether that’s WebAR (through the web browser) or app based (either embedded in your app or using the existing Zappar app).