The world’s leading augmented reality platform and creative studio

Zappar Creative Studio

Our in-house team have led thousands of AR strategies, campaigns and activations over the past decade, winning awards and (more importantly) changing behaviours to help our partners meet their commercial and marketing objectives.

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Creative Studio
ZapWorks creative tools

Create AR your way with ZapWorks

Our award-winning SDKs, computer vision libraries, AR creative tools, CMS and data dashboards provide everything you need to develop and deploy augmented reality content built by your own team or your agency partners.

We also provide training services, offering strategic insights on the AR landscape and operational fundamentals as well as practical and technical training on designing and developing augmented reality.

Explore ZapWorks

2021 AR campaign of the year

Find out how a bespoke AR experience supercharged Countdown Supermarket's brand engagement and won best campaign of the year at the 2021 Auggie awards.

Super Insects World Tracking

Our mission is to make the world scannable by democratising AR

AR experiences developed using our technology have been engaged with hundreds of millions of times. We've created a flexible solution that is scalable, robust and targets the lowest spec devices up (rather than just the latest swanky iPhone).

A Month in AR

May 2022

With summer finally here this month has been an exciting one for AR and Zappar. Our Creative Studio team have been working on everything from gamification to theme parks and there have been some very exciting international experiences from our ZapWorks partners. Not to mention yet another awesome update to our Designer tool with the release of animations to celebrate this month.

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You decide how your AR is delivered

Work with us to find the ideal delivery mechanism for your augmented reality content, whether that’s WebAR (through the web browser) or app based (either embedded in your app or using the existing Zappar app).

Zappar App



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App Embed

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Phones AR face tracking

Why augmented reality?


More engaging

2x visual engagement vs TV & online


More memorable

70% higher branded comms retention vs TV & online


Of consumers

1/3 of consumers agree that AR adds to shopping experience


More Accessible

3.5 billion + connected smartphones with WebAR

Join the thousands of creatives across some of the world’s leading brands using Zappar to create AR campaigns that matter.