Nestlé CPW - DC Super Heroes
February 2023
Your packaging doesn't need to be two dimensional - with AR you can transform your passive packaging into your best owned media channel, creating stand-out material on supermarket shelves while driving brand loyalty and repeat purchase.
Why AR for packaging
55%
More dwell time than traditional advertising
3%
Growth in market share using AR in packaging campaigns
78%
of people want more information than just appears on the pack
Drive sales
Boost brand recognition and increase consumption by making your packaging work harder. Using AR in your on-pack campaigns can increase your sales by up to 15% through a combination of product education and revenue driving activities such as promotions, competitions and customer loyalty schemes.
Increase brand engagement
Connect with the customers holding your packaging wherever they are, through easily accessible and valuable experiences that drive up to 55% more dwell time than traditional advertising campaigns. Use AR's unique attention grabbing capabilities to upgrade your loyalty programmes, CSR initiatives, sponsorship campaigns and more.
Unparalleled consumer insight
AR on your packaging provides the most direct dialogue you can have with your customers in a way that's never been possible before. Unearth actionable, real-time insights on your customers, including when they're interacting and consuming your products, where they are and how long for.
Proven ways to use AR for packaging
Brand loyalty
Add value with digital rewards to incentivise purchase without margin eroding discounts or gifts.
Partner promotions
Enhance your partnerships on pack with AR to offer greater value for your brand, the licensor and the consumer.
Data collection
Gather valuable information by providing customers a greater incentive to scan your packaging and share their details.
Sustainability
Empower your customers to make conscious decisions by turning your packaging into a digital discovery channel.
How can connected packaging work for you?
We've distilled all our key learnings and insights from delivering and crafting connected packaging campaigns for some of the world's biggest brands and businesses into one easy-to-digest guide.