AR Resources

Free, practical, resources for working with AR

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The new age of connected packaging for everyone, everywhere: Accessible QR

Find out more about how product packaging is changing and why Accessible QR codes are an important step for brands in making products accessible to everyone, everywhere whatever their visual acuity as a basic human right.

Resource library

How to leverage AR in the new retail revolution

If you want to get ahead of the digital revolution, we have compiled five innovative ways to use augmented reality for retail, highlighting brands already leading the way and sharing the stats that we found hard to ignore.

Guide to WebAR

Looking to leverage the power of WebAR? We’ve distilled all our key learnings and insights from delivering WebAR campaigns for some of the world’s biggest brands and businesses into one easy to digest interactive guide.

Enhancing Learning Experiences with Augmented Reality

Discover how you can make your learning solutions more engaging, interactive and impactful than ever with AR.

Guide to Connected Packaging

Looking to get started with connected packaging? We’ve distilled all our key learnings and insights from delivering and crafting connected packaging campaigns for some of the world’s biggest brands and businesses into one easy to digest guide.

How to build a scalable XR strategy in your organization

Looking to help your team stay ahead of the curve? We have put together this playbook to provide you with all the information you need to implement a scalable XR strategy across global brands and markets.

How to plan an AR campaign [Creative brief template]

Whether you’re a creative agency looking to plan an AR campaign for your client, or working with an agency to create an AR campaign, this template and guide are built on Zappar’s 11+ years in the industry and are designed to help you create successful AR.

The 5 Cs for AR success

Looking to create impactful AR campaigns for your brand or business? Download our simple but effective framework for creating successful AR campaign activations, built on 11+ years of experience in the industry.

The WebAR Project Checklist

Seamlessly manage your WebAR activations with The WebAR Project Checklist. Designed by our team of AR experts and built on learnings from 11+ years in the industry, this checklist will help you to deliver consistent results from your WebAR campaigns.