2011

Founded

Born out of the University of Cambridge, Zappar technology has been powering Augmented Reality campaigns for the world’s biggest brands since 2011.

200+

Combined years of AR experience

All our teams across the board from our developers and engineers to our producers and account managers are brimming with specialist AR knowledge gained from years in the industry.

1000+

AR projects delivered

We have put our experience to the test over the years and are proud to have produced groundbreaking projects for some of the world's leading brands and agencies.

Supportive

Being supportive is at our core and sits as the foundation of our mission to democratise augmented reality. We live this value through our focus on community (whatever their skillset) and the effort we put into distilling and disseminating our decade of experience for the benefit of others. We’re also very proud of our Learning & Support team who regularly win awards for how we support our customers.

Transparent

We have a transparent commercial model for each of our business units. With Zappar Creative Studio we produce detailed cost estimates for our customers based on how much time from each team member will be required. Our Platform & Product pricing are transparent, affordable and built round a core principle of fairness. We want to see our technology deliver business success. If our partners succeed then we succeed.

Flexible

Our technology stack allows for flexibility for our customers who can use our tools, SDKs and APIs in different ways to meet their needs. We don’t force our branding into the mix and take a flexible and pragmatic approach. Our commercial model is flexible allowing customers to pick and choose the areas that they need, be that our creative services, our platform or indeed our hardware with ZapBox.

Curious

We’re constantly curious about how our customers are using our products so we can continue to improve those products. Our curiosity inspires pioneering R&D in-house that keeps us ahead of the market and has created world first like ZapBox - the world’s most affordable 6DoF mixed reality headset. We encourage our customers to ask “why AR?” and think about their objectives and whether AR is the right medium.

Honest

We talk a lot about the “Importance Of No”. We won’t propose AR where it won’t work. We’re results-driven and want to build products and experiences with positive outcomes. Outcome over output is our mantra. We’re on the bleeding-edge of a high-tech sector but often need to bring it back down to earth with a healthy dose of reality. We’re interested in what AR can do for brands and businesses today, not hype cycles.