Welcome to the Zappar blog

All the latest industry innovations and news from the Zappar team

Emma Moore

PLAYAR use ZapWorks to launch a series of Samsung products across 850+ stores

Find out how PLAYAR and Samsung collaborated to create three AR experiences to showcase their new devices.

Nafisa Ahmed

AR Highlights of 2022

2022 rewind with the Zappar team. Find out our favorite AR experiences and the top news from 2022.

Nafisa Ahmed

How NBC Universal used AR to promote the launch of the new Jurassic World film

Find out how Zappar helped NBC Universal create a flexible and engaging retail WebAR experience, for the release of the Jurassic World Dominion film.

Emma Moore

Top tips for designing effective UX/UI for AR experiences

Find out how to implement effective UI and UX into your AR experiences with help from Zappar's expert agency partners.

Grace Vassallo

Launching ‘Accessible QR’ with Unilever

Learn more about what Accessible QR is and the roll out of Zappar’s accessibility solution with Unilever.

Grace Vassallo

4 steps to launching your connected packaging

Discover four key stages of launching a connected packaging strategy. All based on insights from Zappar's recent AR Pioneers talks with Unilever.

Emma Moore

4 best tools to capture and create 3D models using your phone

Find out how to capture 3D models to use in AR with just your phone. Read about the tools which are easy and quick to use.

Nafisa Ahmed

Month in AR - November 2022

Find out more about November’s best AR examples, with amazing festive WebAR examples and engaging AR experiences for retail. Plus the launch of Zappar’s new Web Embed feature.

Grace Vassallo

How H&M are enhancing the customer experience with AR

How to level up your customer experience with AR featuring H&M’s keys to success.

Emma Moore

Introducing AR Web Embed, the future of no-code immersive commerce

The popularity of immersive commerce is rising. With AR Web Embed, put your customers at the centre of the purchase process with experiences for great results.

Grace Vassallo

What you missed at AR Pioneers 2022

Find out what you missed at AR Pioneers 2022, including key AR insights and big Zappar announcements.

Dave Mather

Zappar partner with Sunrise International to bring AR activations to China

Find out more about Zappar's new partnership with Sunrise International.Enabling you to build and deploy mobile WebAR experiences that can be accessed reliably in China through WeChat and local web browsers.