Business

The state of AR in 2022 - Mass adoption and increasing opportunity

Development and wider adoption of some ‘old favourites’ and the impact they have for businesses in the new year.

Grace Vassallo

Grace Vassallo

Zappar, Marketing Manager

Welcome to the Zappar blog

All the latest industry innovations and news from the Zappar team

Grace Vassallo

What is the XR industry excited for in 2022?

We talked to some of the biggest names in the XR industry to share what they're excited about in 2022 and beyond.

Taylor Revert

Top AR experiences of 2021

As another year comes to a close, we look back at some of our favourite AR experiences from 2021.

Taylor Revert

AR: The next evolution in OOH advertising, with Greg Glenday

In this week's episode, Caspar sits down with Greg Glenday, former CRO at Shazam, and now CEO at digital out-of-home network, Lightbox where Greg is innovating on one of the world's oldest ad formats with AR.

Taylor Revert

Creating more connected customer journeys, with Miguel Navarro

Miguel Navarro, the Head of Voice and Emerging Platforms at TD Bank in North America.

Tom DeFraine

How Curious Company used WebAR to launch The North Face Vectiv in 17 countries

The North Face, launching their new trail-running shoe, wanted a frictionless, app-free AR experience to use in-store, on social media, and through their e-commerce channels.

Taylor Revert

Making complicated technology simple, with Alex Klein

Caspar is joined by Alex Klein the CEO and co-founder of Kano Computing.

Taylor Revert

Month in AR - November 2021

November has been an exciting month for the team here at Zappar as well as for our talented ZapWorks partners, we have celebrated award wins and lots of new campaigns ranging from customer loyalty to virtual art galleries.

Taylor Revert

Using AR to fuse imagination and technology, with Tom Doust

Join Caspar and Tom Doust, Head of Experience and Learning at the Institute of Imagination as they unpack how people can use XR to level up their imagination.

Taylor Revert

Bringing packaging to life with Paul Simonet

This week, Caspar is joined by Paul Simonet, the director of Experience Is Everything, and previously, European strategy director of SGK Anthem, who has a wealth of experience in planning from advertising days gone by.

Dave Mather

Zappar take home Auggie Award for Best Campaign at AWE 21

We’re excited to announce that for the second time, Zappar has taken home the Auggie Award for Best Campaign at AWE 21.