Welcome to the Zappar blog

All the latest industry innovations and news from the Zappar team

Nafisa Ahmed

Month in AR - July 2022

Thinking of using AR activated experiences to increase brand engagement, showcase products or celebrate releases? Find out how Zappar Creative Studio and ZapWorks partner agencies achieved this in this month's top pick WebAR experiences.

Nafisa Ahmed

Month in AR - June 2022

Find out more about Zappar's action-packed June with awesome AR activations, award wins and groundbreaking tech announcements

Grace Vassallo

Zappar bring home two Auggie Awards at AWE 22

We’re thrilled to announce that Zappar has taken home not one but two Auggie Awards for Best Developer Tool and Best Creator & Authoring Tool, this year at AWE 22..

Max Dawes

Introducing Zapvision: Making product packaging accessible to everyone

Zapvision is a cutting edge computer vision technology and code system.

Dave Mather

AWE 22: Introducing Zapvision and partnerships with Avatar SDK and Arcturus

We’re excited to share three new product & partnership announcements from AWE this year.

Caspar Thykier

Don’t pull a metaverse muscle

Here’s where I’m at on the Metaverse from a personal perspective. I say that as there are so many constituent parts that form the dialogue on the metaverse that I don’t feel qualified to comment on all of them.

Grace Vassallo

Month in AR - May 2022

With summer finally here this month has been an exciting one for AR and Zappar. With our Creative Studio team working on everything from gamification to theme parks to some very exciting international experiences from our ZapWorks partners. Not to m…

Tom DeFraine

How Durbanville Hill Wines generated over 1 million seconds of brand engagement using AR

Durbanville Hills Wine wanted to use AR to deliver and optimize a compelling campaign for the national cycle, this campaign was based on the brand's essence which is connecting with creative energy.

Grace Vassallo

Month in AR - April 2022

Our creative studio has been hard at work on some awesome projects this month, celebrating everything from Ninja training success to sustainability alongside our ZapWorks community using our suite of tools to create a series of impressive marketing …

Chris Holton

Zappar announce volumetric video partnership with Sense of Space

Zappar is excited to announce our partnership with Sense of Space a Helsinki-based technology company