The state of AR in 2022 - Mass adoption and increasing opportunity
Development and wider adoption of some ‘old favourites’ and the impact they have for businesses in the new year.
We talked to some of the biggest names in the XR industry to share what they're excited about in 2022 and beyond.
As another year comes to a close, we look back at some of our favourite AR experiences from 2021.
In this week's episode, Caspar sits down with Greg Glenday, former CRO at Shazam, and now CEO at digital out-of-home network, Lightbox where Greg is innovating on one of the world's oldest ad formats with AR.
Miguel Navarro, the Head of Voice and Emerging Platforms at TD Bank in North America.
The North Face, launching their new trail-running shoe, wanted a frictionless, app-free AR experience to use in-store, on social media, and through their e-commerce channels.
Caspar is joined by Alex Klein the CEO and co-founder of Kano Computing.
November has been an exciting month for the team here at Zappar as well as for our talented ZapWorks partners, we have celebrated award wins and lots of new campaigns ranging from customer loyalty to virtual art galleries.
Join Caspar and Tom Doust, Head of Experience and Learning at the Institute of Imagination as they unpack how people can use XR to level up their imagination.
This week, Caspar is joined by Paul Simonet, the director of Experience Is Everything, and previously, European strategy director of SGK Anthem, who has a wealth of experience in planning from advertising days gone by.
We’re excited to announce that for the second time, Zappar has taken home the Auggie Award for Best Campaign at AWE 21.