Nov 29, 2017

Building compelling user journeys in AR projects

Building compelling user journeys in your AR projects is vital for ensuring your users know how to interact with your experience from start to finish. In this post I sat down with Zappar’s creative content developer Tom Youel to discuss how ZapWorks users can apply UX principles and game mechanics to their augmented reality projects.

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Nov 08, 2017

ZapWorks Halloween Competition Winner

This October we challenged you to create a spooky Halloween themed AR experience that would shake our judges to their very core. We had some incredible entries so naturally, choosing a winner was very difficult.

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Nov 01, 2017

Design Tips for AR: Immersion

At its best, augmented reality is an interactive storybook that briefly forces the end user to suspend their disbelief and feel as though their physical surroundings are integrated with digital content. Your aim as an AR designer is to surprise and delight users, maintaining immersion throughout the entire experience.

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Oct 26, 2017

Using video and motion graphics in your augmented reality experiences

Building motion graphics and video content into an augmented reality experience can be a really effective way for agencies and brands to utilise the content and internal resources that they already have. Unlike formats with a higher barrier to entry, such as 3D, businesses can still push the envelope without reinventing their content wheel.

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Oct 18, 2017

Zappar at Adobe Max 2017: What to expect

Ahead of the 14th Annual Adobe Max conference today, we thought we'd give you a quick run-down of what you can expect from us over the course of the three days. Join us at booth 314 where the Zappar team will be on hand to guide you through the intrepid worlds of augmented, virtual and mixed reality.

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Oct 04, 2017

ZapWorks Halloween Competition 2017

At Zappar we love seeing the amazing experiences our ZapWorks users create, which is why for Halloween 2017 we're challenging you to create a Halloween themed AR experience that will give our expert panel the fright of their lives!

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