Welcome to the Zappar blog

All the latest industry innovations and news from the Zappar team

Emma Moore

How ICON XR Studios enhanced Jones Soda’s ‘REEL Labels’ programme with WebAR

Jones Soda approached ICON XR Studios to help them enhance their ‘REEL Labels’ programme with a faster, more seamless user experience that leveraged WebAR instead of app-based technology.

Nafisa Ahmed

Best of Augmented Reality July 2023

Find out more about July’s best AR examples, with interactive WebAR experiences ranging from sustainability to entertainment.

Grace Vassallo

The new age of connected packaging for everyone, everywhere

Find out more about how product packaging is changing and why Accessible QR codes are an important step for brands in making products accessible to everyone, everywhere.

Grace Vassallo

What is Accessible QR (AQR)?

Find out what Accessible QR (AQR) is and how it can be used to help make information on pack accessible to everyone, everywhere whatever their visual acuity.

Emma Moore

Top 5 AI tools to use in your next AR project

Learn about how AI tools can be used to make AR projects within the strategy, ideation, creation and evaluation phases of a campaign.

Nafisa Ahmed

Best of Augmented Reality June 2023

Find out more about June’s best AR examples, with immersive WebaR experiences for tourism and retail.

Grace Vassallo

9 different ways to use mixed reality

Delve into the immersive world of mixed reality, exploring its features and potential applications that hold the power to revolutionize various industries.

Dave Mather

Why wait for Apple’s Vision Pro? Now’s the time for affordable spatial computing

Why affordable, smartphone-powered mixed reality can be the starting point for the mass adoption of Spatial Computing.

Grace Vassallo

Accessible QR: The power of the one code approach

Find out how Accessible QR can help your business create a fully branded and inclusive consumer experience.

Connell Gauld

Mattercraft beta is now live

Find out how you can join the Mattercraft beta and start building rich 3D experiences for the web.

Grace Vassallo

Zappar has an award winning time at AWE 23

Find out all about Zappar's trip to AWE, with product releases, awards and more.

Kirk Ewing

Affordable mixed reality is here: Zapbox AWE launch

We are excited to announce that Zapbox, the world’s most affordable smartphone-powered XR headset is available to buy online and is shipping to the US, UK and EU.