Want to find out more about how product packaging is changing and why Accessible QR codes are an important step for brands in making products accessible to everyone, everywhere? Download the latest addition to our AR resources The new age of connected packaging for everyone, everywhere: Introducing Accessible QR.

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Just when you thought the QR couldn’t become even more prevalent and useful, this unstoppable code is about to scale new heights. In the coming years, its power to carry vital information alongside its ability to provide life-changing solutions as the single code for connected packaging as a gateway to spatial computing and more immersive experiences from products will become the defacto global standard.

In this guide, we welcome you to the next generation of connected, accessible packaging driven by a single Accessible QR code on products. Covering how we got here and why it is such a big and important moment as well as how your business can get started with AQR.

This includes the three mega trends, which have all coalesced to create one big opportunity for brand owners:

Trend One. A new era of connected pack design with QR and AR

The potential of connected packaging 
A summary of how valuable packaging can be if utilized correctly.

Adding QR codes to your packaging 
The value that can be added to your packaging by using QR codes.

Making packaging your most valuable touchpoint 
How QR codes can be utilized correctly to optimize your packaging.

Trend Two. The coming of GS1 Digital Link QR and legislative change for product packaging

Glossary of terms 
All the key terminology you’ll need to understand GS1 Digital link QR.

How the GS1 Digital Link QR is being used
How are companies already using the GS1 Digital Link QR.

Legislative change for packaging 
What changes in the law are coming and how do they affect brands.

Trend Three. Making product packaging accessible to blind and partially sighted people through GS1 Digital Link Accessible QR

Making packaging more accessible 
How QR codes can help make packaging accessible.

The first steps on our Accessible QR journey with Unilever
How we began our work on Accessible QR with Unilever.

D3 codes, what they are and how they work 
How the codes designed for Accessible QR work.

Working with the RNIB and other partners 
How we are testing Accessible QR and where it will be integrated.

Download now to find out more about how you can transform your product packaging and be part of a new movement in Accessible QR.