Feb 17, 2017

How brands are using AR at live events to leave a real impression

One of the most effective and creative ways brands have been using AR is by dispatching it at live events. By organizing events that prompt attendees to use AR, brands such as Coca-Cola, Accuray, and Accenture have been able to add an extra dimension (literally) to the experiences. Here’s how they did it. A blog by Steven Spong, Event Consultant, Zappar.

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