Welcome to the Zappar blog

All the latest industry innovations and news from the Zappar team

Taylor Revert

Month in AR - July 2021

Our amazing clients and ZapWorks users have spent July pushing the boundaries of AR with creative experiences for prospects, customers, and employees alike. Let's take a look at what July had in store.

Taylor Revert

Ash Tailor - LEGOLAND

In the series finale of our 10x10 Sessions, Caspar Thykier chats with Ash Tailor, Vice President of Global Brand and Marketing for LEGOLAND. They discuss the new AR-powered park section that is LEGO Mythica, and a whole lot more.

Tom DeFraine

Introducing ZapWorks Training

Upskill in AR with our all-new ZapWorks Training, designed to help your business and teams get the most out of AR. Our Customer Success Manager, Tom DeFraine, runs through how it came about, and what you can expect when you sign up.

Taylor Revert

Jeremy Dalton - PwC

In this 10x10 Session, Zappar's Sales Director (Martin Stahel) is joined by Jeremy Dalton, the Head of XR at PwC UK.

Caspar Thykier

Connected Packaging: Your best performing owned media channel

Download our new mini-guide in collaboration with Experience is Everything and System1 and discover just how effective AR packaging campaigns really are.

Taylor Revert

Greg Hough - GlaxoSmithKline

Join Martin Stahel & Greg Hough as they unpack how GSK is using XR to add commercial value, the key factors for scaling XR within larger companies and the exciting developments that are on the horizon for the XR industry.

Taylor Revert

What we learned at the AR Pioneers Summit 2021

After 10 years in existence, we at Zappar ran our inaugural virtual Summit in June 2021. The AR Pioneers Summit was a testament to the last decade in augmented reality.

Taylor Revert

Simon Windsor - Dimension

In this 10x10 Session, Zappar Co-Founder and CEO (Caspar Thykier) is joined by Simon Windsor, the Co-Founder and Co-MD of Dimension.

Taylor Revert

Month in AR - June 2021

Happy Summer! We’re halfway through 2021 already, and what a year it’s been so far. The world of AR continues to thrive, with new and exciting creations arising every month, and we’re delighted to share the very best of what June had to offer.

Taylor Revert

David Ripert & Laurie Ainley - Poplar Studio

In this 10x10 Session, Zappar Co-Founder and CEO (Caspar Thykier) is joined by David Ripert and Laurie Ainley, from Poplar Studio, a London-based immersive agency.