Top AR experiences of 2021
As another year comes to a close, we look back at some of our favourite AR experiences from 2021.
AR: The next evolution in OOH advertising, with Greg Glenday
In this week's episode, Caspar sits down with Greg Glenday, former CRO at Shazam, and now CEO at digital out-of-home network, Lightbox where Greg is innovating on one of the world's oldest ad formats with AR.
Creating more connected customer journeys, with Miguel Navarro
Miguel Navarro, the Head of Voice and Emerging Platforms at TD Bank in North America.
How Curious Company used WebAR to launch The North Face Vectiv in 17 countries
The North Face, launching their new trail-running shoe, wanted a frictionless, app-free AR experience to use in-store, on social media, and through their e-commerce channels.
Making complicated technology simple, with Alex Klein
Caspar is joined by Alex Klein the CEO and co-founder of Kano Computing.
Month in AR - November 2021
November has been an exciting month for the team here at Zappar as well as for our talented ZapWorks partners, we have celebrated award wins and lots of new campaigns ranging from customer loyalty to virtual art galleries.
Using AR to fuse imagination and technology, with Tom Doust
Join Caspar and Tom Doust, Head of Experience and Learning at the Institute of Imagination as they unpack how people can use XR to level up their imagination.
Bringing packaging to life with Paul Simonet
This week, Caspar is joined by Paul Simonet, the director of Experience Is Everything, and previously, European strategy director of SGK Anthem, who has a wealth of experience in planning from advertising days gone by.
Zappar take home Auggie Award for Best Campaign at AWE 21
We’re excited to announce that for the second time, Zappar has taken home the Auggie Award for Best Campaign at AWE 21.