Aug 17, 2017

Designing AR experiences that add real value

As augmented reality becomes increasingly prevalent in how businesses communicate with their customers, designers are playing a leading role in defining how AR experiences are produced and consumed. To share that perspective with you, I spoke with Anna Broadhurst, Lead Designer at Zappar. We discussed the opportunities of AR design, the benefits and risks, and campaign tips for adding real value to the user's experience.

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Aug 07, 2017

[Infographic] How to pitch AR projects to clients

It’s happened to all of us: you sit down for a brainstorming session with a client and everyone is really excited about using augmented reality at some point in the future. But how do you turn “at some point in the future” into right now?

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Jul 26, 2017

AR Influencer Keith Curtin: Why I Joined Zappar

Keith Curtin, ranked #1 on the AR Top 100 Brands & Influencers list, joins Zappar as East Coast VP of Sales. Here, Keith provides his insights on the current state of the space and explains how brands can enhance their digital strategy by using AR to its fullest potential.

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Jul 12, 2017

What the potential of augmented reality means for 3D artists

With 100 million consumers shopping in AR & VR by 2020, AR jobs provide exciting possibilities for recent 3D graduates and working 3D artists alike. To offer a first-hand perspective, I sat down with recent graduate, and current 3D artist at Zappar, Joe Coggins to discuss finding the perfect job in AR and learning new skills.

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