Welcome Andre! Our new Executive Creative Director
Zappar’s new Executive Creative Director, Andre Assalino, will be leading our award-winning creative consultancy, delivering best-in-class AR campaigns and experiences for businesses and brands all over the world.
Which 3D tool should I use for AR?
The 3D team at Zappar have put together this handy post to help guide you into choosing the right tool for your objectives. We are going to evaluate what we believe are the most common tools, and look at several important considerations such as pr...
How AR is transforming learning and helping to keep young people safe online
Educators have been some of the most intrepid users of technology, using AR to inform young people about a wide range of issues and skills both in and out of the classroom. We spoke to talented teacher and creative innovator Kim Maslin about the r...
Enhancing your graphic design skills with AR
This week, it's all about creativity as we explore Anna's journey from graphic designer to fully fledged AR creative. She's got some fantastic tips for both established and aspiring graphic designers looking to add AR to their repertoire and skill...
Five talking points from the Zappar March Meetup
All the insights from our latest event, the Zappar March Meetup. Features updates on new and upcoming ZapWorks Studio 6 features, ZapBox 2.0 and insights from our AR expert panel.
Where to source assets for your next AR project
The foundation of any great AR experience is high quality assets. Our latest blog shows you how to source assets for AR experiences - from 3D models and 2D imagery to fonts, audio, buttons and icons.
How to optimize AR for better UX
Our latest blog explores how AR creatives can optimize their experiences to work effectively for a wide audience - taking into account a diverse range of devices and audience contexts.
Packaging Innovations 2019 - five things to expect from our panel
Augmented reality has the power to transform product packaging into a digital channel for incredible interactive content. We are discussing this further at our panel at Packaging Innovations 2019, but if you can’t attend, here’s the key things you...
Zappar celebrated as part of Fast Company's 'World's Most Innovative Companies' awards
Zappar has been awarded a place in this year’s prestigious Fast Company World’s Most Innovative Companies list and is featured in the top ten for the VR/AR sector.
The five layers of the AR ecosystem
We examine the AR landscape for 2019 and how brands and creatives alike can leverage the power AR through ZapWorks. We discuss key industry advancements such as ARKit, ARCore, WebAR and assess content delivery methods, including Snap, Facebook, QR...