Month in AR – February 2022

Here at Zappar we have had an action-packed month, with the exciting release of World Tracking for WebAR and some amazing work produced by our Zapworks partners and our creative studio team.

Create more immersive WebAR with Zappar’s new World Tracking (SLAM)

World Tracking for WebAR (beta) is now ready for you to use in Zapworks Studio as well as our Universal AR SDKs.

Month in AR - January 2022

We have kicked 2022 off in true Zappar style and have not only seen some awesome projects delivered by our Creative Studio team and Zapworks partners this month, but an exciting release from the Zapworks platform team.

Bringing 3D to Zapworks Designer

We’re excited to announce that Zapworks Designer now supports 3D models. Scale, position and rotate your 3D assets and publish straight to the mobile web – no apps, no downloads and no coding.

Why you should be using augmented reality for retail

Advancements in hardware, software, tools and distribution channels have made AR a viable, robust and affordable solution for the mass market and there are many benefits that can be gained by retailers.

The state of AR in 2022 - Mass adoption and increasing opportunity

Development and wider adoption of some ‘old favourites’ and the impact they have for businesses in the new year.

What is the XR industry excited for in 2022?

We talked to some of the biggest names in the XR industry to share what they're excited about in 2022 and beyond.

Top AR experiences of 2021

As another year comes to a close, we look back at some of our favourite AR experiences from 2021.

AR: The next evolution in OOH advertising, with Greg Glenday

In this week's episode, Caspar sits down with Greg Glenday, former CRO at Shazam, and now CEO at digital out-of-home network, Lightbox where Greg is innovating on one of the world's oldest ad formats with AR.

Creating more connected customer journeys, with Miguel Navarro

Miguel Navarro, the Head of Voice and Emerging Platforms at TD Bank in North America.

How Curious Company used WebAR to launch The North Face Vectiv in 17 countries

The North Face, launching their new trail-running shoe, wanted a frictionless, app-free AR experience to use in-store, on social media, and through their e-commerce channels.

Making complicated technology simple, with Alex Klein

Caspar is joined by Alex Klein the CEO and co-founder of Kano Computing.