How to plan an AR campaign [Creative brief template]

Ebook Hero

What's inside

Find out how to plan successful AR campaigns using our detailed guide and handy template. Covering everything from setting the right objectives to asset evaluation and budgeting to help you ultimately deliver a solution that is right for your end user.

Before you start

Is AR right for you?

How to write an AR brief

Key questions you need to ask and why

Free template

Get started with your own blank template

Feature Image

Setting your objectives and defining your audience

Find out how to plainly and clearly define your business problem or opportunity statement, tackle your KIPs and define what a successful AR campaign looks like to your business or your client. As well as how to clearly identify who your audience is and what benefit and value you’re creating for them through your solution.

Feature Image

Delivering successful AR

Everything you need to know from defining where and how you are going to tell your audience about your AR experience to set timelines and budgets. Including the key elements, you need to consider with spatial computing, including distribution, environment and specific information security requirements.

Thanks to our contributors

Caspar Thykier
Caspar Thykier
Chief Executive Officer Zappar
Caspar is one of Zappar's Co-Founders and is responsible for driving Zappar’s mission to make Augmented Reality technology accessible to the masses - putting the tools in the hands of as many people as possible

Caspar is one of Zappar's Co-Founders and is responsible for driving Zappar’s mission to make Augmented Reality technology accessible to the masses - putting the tools in the hands of as many people as possible

Looking for more?