Learn more about the benefits and opportunities of WebAR as well as how to execute stand out campaigns through our insights in to the current capabilities and limitations of the technology.
The WebAR journey
Insights on a growing industry
Ensuring a frictionless journey
Zappar’s learnings for the best UX experience
Stand out WebAR examples
WebAR allows immersive content to be delivered straight to the user's smartphone without the need to stop and download an app. Scan a QR code or tap on a web link, and start interacting with the virtual world. Removing the need to search for and download an app reduces the number of steps a user has to take between awareness and experience.
Compared to traditional AR campaigns with native apps or social media platforms, for example, WebAR offers unmatched reach and scale. With 3.5 billion smartphone users worldwide, the distribution opportunity alone has been enough to turn brands' heads as they look to free themselves from apps and platforms and imagine more seamless executions across the mobile web.
Caspar is one of Zappar's Co-Founders and is responsible for driving Zappar’s mission to make Augmented Reality technology accessible to the masses - putting the tools in the hands of as many people as possible
Jeremy leads PwC's XR team, helping clients implement virtual reality (VR) and augmented reality (AR) technology. He is also the author of Reality Check: How Immersive Technologies Can Transform Your Business.
Nathaniel is an experienced Technical Lead with a demonstrated history of working in the marketing and advertising industry.
Dan is a marketing and creative executive with 30+ years of experience in digital marketing and strategy space.
Frans helps to create and execute AR productions both helping people with their own content or creating it in-house with the help of his talented network of designers.
The founder of Eggplant Digital a professional web design and development company located in Beijing, China, Alex loves building engaging and impactful platforms.
Self confessed ‘Chief Nerd’ at flyAR Eero works on the technology used create and execute AR productions.
Director of Sky Digital a future-thinking agency with 12 years of industry experience, spanning the birth of social media and marketing technology.
If you want to get ahead of the digital revolution, we have compiled five innovative ways to use augmented reality for retail, highlighting brands already leading the way and sharing the stats that we found hard to ignore.
Discover how you can make your learning solutions more engaging, interactive and impactful than ever with AR.
