Guide to WebAR
Looking to leverage the power of WebAR? We’ve distilled all our key learnings and insights from delivering WebAR campaigns for some of the world’s biggest brands and businesses into one easy to digest interactive guide.
Guide to Connected Packaging
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What's inside
All the information you need to execute a successful connected packaging strategy, including everything from the data behind the success to practical advice for planning the perfect campaign.
Why connected packaging
Putting AR & connected packaging into context
WebAR
The tipping point of mass adoption
Planning your campaign
Plan and execute your connected pack campaign
The consumer value proposition
Delivering value at your consumers’ point of need
Always on AR
Embracing a new approach to connected packaging
The advent of WebAR
WebAR is probably one of the most exciting and important developments in the history of AR to date and is proving to be a major tipping point in both consumer and brand adoption of the technology. Removing the need to download an app, this makes onboarding consumers to your AR experience from your packaging almost universally accessible and super easy.
The consumer value proposition
AR is most powerful when used to solve a problem, deliver value or offer assistance at your consumers’ point of need. When planning your AR campaign you need to think about your end consumer, the context they’ll be in when holding your product and how scanning can offer them something educational, fun or useful or ideally a combination of all three.
Thanks to our contributors
Caspar Thykier
Chief Executive Officer Zappar
Caspar is one of Zappar's Co-Founders and is responsible for driving Zappar’s mission to make Augmented Reality technology accessible to the masses - putting the tools in the hands of as many people as possible
Caspar is one of Zappar's Co-Founders and is responsible for driving Zappar’s mission to make Augmented Reality technology accessible to the masses - putting the tools in the hands of as many people as possible
Martin Stahel
Sales Director Zappar
Martin looks after our agency clients working alongside our producers to help them achieve AR success.
Martin looks after our agency clients working alongside our producers to help them achieve AR success.