The WebAR project checklist covers everything from vital processes and key client questions to optimizing and testing the technology. Capturing all the important details and considerations that go into managing and creating a successful WebAR project.
All the processes and checks you need.
Being upfront about the capabilities.
Ensuring the best performance in the web browser.
Evaluating and preparing for next time.
Like with managing any project, there will be a certain amount of upfront due diligence needed before you start; including processes to establish, contracts to sign and targets to set. With a WebAR project, however, you’ll also need to take into account certain factors relating to the technology, including; device support, hosting and your targets and tracking.
WebAR has been a game-changing development for Augmented Reality, exposing AR experiences to over 6.5 billion smartphone users and reducing friction. It comes however, with its own unique set of challenges and requirements, particularly world tracking.
Caspar is one of Zappar's Co-Founders and is responsible for driving Zappar’s mission to make Augmented Reality technology accessible to the masses - putting the tools in the hands of as many people as possible
Paul manages our creative studio and is responsible for our production team delivering best-in-class AR campaigns for brands and businesses all over the world.
If you want to get ahead of the digital revolution, we have compiled five innovative ways to use augmented reality for retail, highlighting brands already leading the way and sharing the stats that we found hard to ignore.
Looking to leverage the power of WebAR? We’ve distilled all our key learnings and insights from delivering WebAR campaigns for some of the world’s biggest brands and businesses into one easy to digest interactive guide.
