Welcome to the Zappar blog archive

Grace Vassallo

Why you should be incorporating AR into your learning solutions

Everything you need to know to convince you to start including Augmented Reality in your learning solutions.

Grace Vassallo

What is Accessible QR (AQR)?

Find out what Accessible QR (AQR) is and how it can be used to help make information on pack accessible to everyone, everywhere whatever their visual acuity.

Grace Vassallo

Accessible QR: The power of the one code approach

Find out how Accessible QR can help your business create a fully branded and inclusive consumer experience.

Caspar Thykier

How to create successful AR campaigns

Discover the five key ingredients to ensure your AR campaigns deliver the best results, every time.

Grace Vassallo

Launching ‘Accessible QR’ with Unilever

Learn more about what Accessible QR is and the roll out of Zappar’s accessibility solution with Unilever.

Grace Vassallo

4 steps to launching your connected packaging

Discover four key stages of launching a connected packaging strategy. All based on insights from Zappar's recent AR Pioneers talks with Unilever.

Emma Moore

4 best tools to capture and create 3D models using your phone

Find out how to capture 3D models to use in AR with just your phone. Read about the tools which are easy and quick to use.

Grace Vassallo

How H&M are enhancing the customer experience with AR

How to level up your customer experience with AR featuring H&M’s keys to success.

Grace Vassallo

What you missed at AR Pioneers 2022

Find out what you missed at AR Pioneers 2022, including key AR insights and big Zappar announcements.

Caspar Thykier

Don’t pull a metaverse muscle

Here’s where I’m at on the Metaverse from a personal perspective. I say that as there are so many constituent parts that form the dialogue on the metaverse that I don’t feel qualified to comment on all of them.

Grace Vassallo

Why you should be using augmented reality for retail

Advancements in hardware, software, tools and distribution channels have made AR a viable, robust and affordable solution for the mass market and there are many benefits that can be gained by retailers.

Grace Vassallo

The state of AR in 2022 - Mass adoption and increasing opportunity

Development and wider adoption of some ‘old favourites’ and the impact they have for businesses in the new year.