Welcoming Facebook to the AR creation fold
Zappar’s been operating for over six years now, which seems like a fairly short time in many business circles. But in AR years – much like dog years – that’s a significant length of time. The pace of change in the AR space is increasing rapidly as...
8 things we learned from VRLA 2017
Last weekend, I had the opportunity to join our wonderful long term cardboard partner MR. CARDBOARD at their booth at VRLA 2017 in Los Angeles. We had been looking forward to showing off ZapBox to the AR/VR community for quite some time and hoped ...
Why 3D animators should start working in augmented reality
“As a 3D animator I’m drawn to AR because viewers can interact with my content by clicking on it - and I can publish new content in minutes.”
Magnetic London gets real creative with ZapWorks
We spoke with Kaan Aydogmus, founder of Magnetic London, a full-service creative agency based in London. Formed in 2011, Aydogmus and Magnetic London have worked with clients such as WWF, eHarmony and Berlitz, delivering an array of unique digital...
Three powerful ways Augmented Reality can be deployed in the sports industry
For an industry with such advanced media and marketing materials, UK sports brands have generally been quite behind in terms of digital adoption, especially with AR. Here are three powerful ways Augmented Reality can be deployed in the sports indu...
Making Magic. Where Shazam meets Zappar.
Caspar, Zappar CEO, writes this blog to announce our partnership with Shazam. To say we’re excited would be an understatement…
How brands are using AR at live events to leave a real impression
One of the most effective and creative ways brands have been using AR is by dispatching it at live events. By organizing events that prompt attendees to use AR, brands such as Coca-Cola, Accuray, and Accenture have been able to add an extra dimens...
2016: What a year!
A quick look back on the year MMXVI.
From the digital graffiti to a virtual classroom cat, an augmented reality round-up
Active learning through doing with augmented reality
Ahead of the launch of our MOOC (Massive Open Online Course), Caspar Thykier (Zappar co-founder & CEO) takes a look at the role of augmented reality in learning.