We reveal the best augmented reality experiences of 2018. This has been an incredible, transformative year for both the AR sector and Zappar as a business. As the medium evolves in terms of the scale and quality of experiences, so too has the creati…
Our expert predictions for the future of augmented reality in 2019. Last year we made a number of predictions about what could happen in the AR space during 2018 and as we wrap up the year, it’s time to take a look back and see which predictions did…
The Zapworks community wows us once again
Creating incredible AR events experiences
With the world becoming increasingly connected through our smartphones, it’s an incredible time for designers and developers to leverage AR not only as a creative medium but as a business opportunity too. To find out how the Zapworks community is le…
Last month, we hosted the very first Zapworks meetup for our talented community of AR enthusiasts. Hosted at Groucho Club in central London, the breakfast meetup was an opportunity for fellow Zapworks users to mingle, share ideas and help each other…
In part 1 of how to create successful AR campaigns, we touched on the three most important ingredients (the three C’s for success) for your campaign and content experience. Equally, there are three additional C’s you need to think about strategicall…
Understanding how educators can leverage tech to make the learning experience more engaging, effective and memorable is a discussion that’s not short of air time. Due to the growth of smartphones, augmented reality is now being seen by many as a ke…
AR is a strategic tool that can open up new moments of discovery for your client’s brands to build engagement, relevance and drive growth for their business. In this blog post, I sat down with Luca Bonzi, CEO of Viewtoo, an AR agency in Milan to dis…
With the growth of smartphones, fans now want (and expect) immersive experiences both at home and in the stadium and it’s time for sports brands to deliver with AR. Discover some of the best ways sports teams can leverage AR for the 18/19 sports sea…
With 3D already cemented as the mainstay experience of the AR world, I sat down with CGTrader CEO, Dalia Lasaite to discuss current trends in the 3D model market and how AR/VR is impacting it, as well as her thoughts on how 3D artists should be thin…
AR is changing the way we think, communicate and interact as humans. Discover how at SXSW March next year, where (with your help) Zappar CEO, Caspar Thykier will be joined by a panel of experts from Neuro-Insight, Mindshare and 7-Eleven to unpack an…
