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AR, VR and MR.

Zappar for magazines: part two

Last week, we discussed the current landscape for the magazine industry, and ...

Zappar for magazines: part one

How AR offers a digital and mobile solution to enhance, rather than erode, ph...

Google Glass, Magic Leap and the ideal AR wearable display

Last week the AR world was surprised to learn of the $542 million investment ...

October Zap of the Month

Remember X Factor finalist Luke Friend? He's about to release with debut sing...

Magic Leap

Google et al go large on Augmented Reality (or what we’re now calling Cinemat...

September Zap of the Month

Every month we pick our favourite zap that has been made by one of the users ...

App-tivated products and integrated play with zapcodes

Gone are the days when playtime consisted of a bat and ball or doll and make ...

Life through a lens

Part of the issue facing mass adoption of augmented reality ("AR") is that to...

The Joy of Zappar

Brand Republic's Expert Report on the Joy of Tech in association with 2CV has...

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