Welcome to the Zappar blog

All the latest industry innovations and news from the Zappar team

Max Dawes

Judging a product by it's cover – the outside actually counts as well

We’ve blogged a lot about engaging content, the use of games, photo moments and even the odd celebrity appearance, but “engaging” doesn’t have to mean just all fun and games. There’s a new generation of fact-finding consumer, who want to interact ...

Caspar Thykier

Pokémon GO…2 weeks on, what have we learnt

In this post Caspar looks both back and forward to share what we’ve learnt so far from the Pokémon GO phenomenon.

Caspar Thykier

Thank you Pokemon Go for going large

Becoming the No.1 downloaded app in the US, Australia & New Zealand; spiking the share price by 32.9% (adding $7.5bn to their market value); having more DAU’s than Tinder (now neck-and-neck with Twitter); with an average session time of 43 mins (v...

David Francis

Twelve thousand 360-degree photos from Getty Images now available for VR

Getty Images join the ever increasing list of thought leading businesses that are nailing their colours to the VR mast. This blog post is courtesy of David Francis (AKA the AR-stralian) who has recently joined Zappar in Asia Pacific, based out of...

Caspar Thykier

ZapWorks – built for the next generation of digital creatives

It’s been a long time in the making… but as we know, good things come to those who wait. Now it’s time to set it free… World, meet ZapWorks.

Max Dawes

Texas here we come…Bring on SXSW 2016!

Zappar work with Emily Clock on all things movie and entertainment related out of LA. This week she goes back to her Austin TX roots to show Caspar and Max the ropes at SXSW.

Max Dawes

February Zap of the Month – Teeny Tiny Kitten In A Box

Once again we have picked our favourite ‘Zap of the Month’, which has been created by one of the users of Zappar Studio.

Jeremy Yates

January Zap of the Month

Every month we pick our favourite zap that’s been made by one of the users of the Zapcode Creator (for those of you that haven’t tried it out yet, this is our self-service augmented reality platform).

Caspar Thykier

How do we ensure a supply of future generations of STEM leaders?

It's a pretty big question... but in this blog we go some way towards answering it. Our recent collaboration with StoneOak Media has led to a world-first in STEM education with the first of "The Rockwell Adventures". Keep reading to learn more abo...

Max Dawes

Zappy birthday: Moonpig cards brought to life by Zappar technology

This blog shines a spotlight on one of our partnerships that is a classic coming together of old and new. The humble greetings card elevated to new heights with a bit of Zappar magic to create a new value-proposition for consumers.