Welcome to the Zappar blog

All the latest industry innovations and news from the Zappar team

Dave Mather

ZapWorks Halloween Competition 2017

At Zappar we love seeing the amazing experiences our ZapWorks users create, which is why for Halloween 2017 we're challenging you to create a Halloween themed AR experience that will give our expert panel the fright of their lives!

Paul Spittlehouse

Assembling the AR dream team

ARvengers assemble. Augmented reality offers agencies and freelancers a huge opportunity to establish their niche in what is predicted to be a $83bn industry by 2020. Putting together the right team is essential if you want to grow your capabiliti...

Caspar Thykier

9 actionable ways brands can improve their packaging with AR

At a time when your marketing department is spending more on digital advertising than ever before, your brand is sitting on an unrealised marketing channel that’s been dormant in every supermarket, home, office, and shopping centre around the worl...

Dave Mather

How augmented reality is opening up a world of new possibilities for publishers

As mobile technology and digital media become more prevalent, the ability to tell coherent stories across both the physical and digital worlds has become increasingly important. Augmented reality is opening up a world of new possibilities for both...

Chris Holton

Designing AR experiences that add real value

As augmented reality becomes increasingly prevalent in how businesses communicate with their customers, designers are playing a leading role in defining how AR experiences are produced and consumed. To share that perspective with you, I spoke with...

David Francis

How to pitch AR projects to clients

It’s happened to all of us: you sit down for a brainstorming session with a client and everyone is really excited about using augmented reality at some point in the future. But how do you turn “at some point in the future” into right now?

Keith Curtin

AR Influencer Keith Curtin: Why I Joined Zappar

Keith Curtin, ranked #1 on the AR Top 100 Brands & Influencers list, joins Zappar as East Coast VP of Sales. Here, Keith provides his insights on the current state of the space and explains how brands can enhance their digital strategy by using AR...

Dave Mather

What the potential of augmented reality means for 3D artists

With 100 million consumers shopping in AR & VR by 2020, AR jobs provide exciting possibilities for recent 3D graduates and working 3D artists alike. To offer a first-hand perspective, I sat down with recent graduate, and current 3D artist at Zappa...

Chris Holton

Q&A: Being an Augmented Reality Entrepreneur

"Augmented Reality is so versatile and can be used for so many completely different things like marketing, education, art or just plain funny things like my business card with me in 3D. It offers chocolate for my wild imagination."

Caspar Thykier

Apple joins the AR party

With the final guest list prepped and ready, the AR party is finally happening! Over the past 12 months, we’ve had some major AR unveilings from Snapchat, Instagram, Shazam, Facebook, Google, and now Apple’s ARKit is rounding out the partygoers.