Welcome to the Zappar blog

All the latest industry innovations and news from the Zappar team

Caspar Thykier

The unfulfilled potential of product packaging

Exploring the capability of product packaging to deliver the greatest always-on owned media channel and user data resource you never knew you had.

Max Dawes

Enhancing the retail experience with augmented reality

Looking to the future of physical retail with AR. Brick and mortar stores are evolving, offering new experiences that build relationships with customers in ways that simply cannot be replicated online. This is changing the way we shop - and AR is at…

James Wright

The best AR experiences of 2018

We reveal the best augmented reality experiences of 2018. This has been an incredible, transformative year for both the AR sector and Zappar as a business. As the medium evolves in terms of the scale and quality of experiences, so too has the creati…

Caspar Thykier

The future of AR: our 2019 trend predictions

Our expert predictions for the future of augmented reality in 2019. Last year we made a number of predictions about what could happen in the AR space during 2018 and as we wrap up the year, it’s time to take a look back and see which predictions did…

James Wright

Ancient History Competition Winner

The ZapWorks community wows us once again

James Wright

How to make your next event unforgettable with AR

Creating incredible AR events experiences

Dave Mather

Building an AR agency from scratch

With the world becoming increasingly connected through our smartphones, it’s an incredible time for designers and developers to leverage AR not only as a creative medium but as a business opportunity too. To find out how the ZapWorks community is le…

Daniel Hartz

7 insights from the first ZapWorks meetup

Last month, we hosted the very first ZapWorks meetup for our talented community of AR enthusiasts. Hosted at Groucho Club in central London, the breakfast meetup was an opportunity for fellow ZapWorks users to mingle, share ideas and help each other…

Caspar Thykier

How to create successful AR campaigns: Part 2

In part 1 of how to create successful AR campaigns, we touched on the three most important ingredients (the three C’s for success) for your campaign and content experience. Equally, there are three additional C’s you need to think about strategicall…

Dave Mather

Using AR to improve learner success rates

Understanding how educators can leverage tech to make the learning experience more engaging, effective and memorable is a discussion that’s not short of air time. Due to the growth of smartphones, augmented reality is now being seen by many as a ke…