Welcome to the Zappar blog

All the latest industry innovations and news from the Zappar team

Boost Your Halloween Marketing with XR: Top Augmented Reality Ideas to Drive Engagement

Discover how to boost your Halloween marketing with XR! Captivate audiences, increase engagement, and create memorable, shareable brand experiences this spooky season.

Introducing Mattercraft’s New Integration with Immersal VPS

Discover how the Mattercraft-Immersal integration transforms location-based AR. Easily anchor 3D content to real-world locations on the web—no apps needed.

5 ways to use 360 media in your XR experiences

Discover 5 innovative ways to use 360° media in XR experiences. From virtual tours to immersive training, learn how 360° video and images can elevate your AR and MR projects.

Bringing Your World to Life: Introducing 360° Content in Designer

Introducing 360° video support in Zapworks Designer. Create immersive experiences effortlessly for training, virtual tours, and more across any device.

How to chat with images using AI and WebAR

Interact with famous personalities in real-time using advanced image recognition, OpenAI's Vision API, and lip-syncing tech. No pre-training needed—just point, capture, and converse. Built with Mattercraft for a seamless AR experience

Life after Spark AR: How creators can thrive with web-based AR, VR & MR

Spark AR's discontinuation opens up new possibilities for creators. Discover how you can leverage web-based AR, VR and MR to continue pushing the boundaries of creativity.

How to quickly create 3D assets on your phone for XR prototyping using Polycam

Learn how to quickly create 3D assets for XR prototyping using Polycam. This step-by-step guide shows you how to capture and integrate 3D models into your XR projects

Exploring the Future of WebXR at XR Hack London with Mattercraft

Explore the innovative WebXR projects from XR Hack London 2024 built with Mattercraft.

Developer Profile – Declan Johnson

Discover how WebXR developer, Declan Johnson, creates immersive 3D experiences with Mattercraft. Explore his journey into XR, innovative projects, and insights into developing cutting-edge WebXR content.

WebXR’s the word at AWE USA 2024

Experience the highlights from AWE USA 2024 as we delve into WebXR, accessibility innovations, and celebrate our CEO's induction into the XR Hall of Fame.

Simplifying Real-time Web Physics with Mattercraft

Explore how Mattercraft simplifies real-time web physics with zero code, empowering creators to enhance immersive experiences across AR, VR, and MR. Start building lifelike interactions effortlessly.

Why we’re making the web the home of AR, VR and WebXR content

Create immersive headset, smartphone and desktop experiences with our new WebXR support in both Designer and Mattercraft.