So, you’ve crafted an incredible WebAR experience using tools like Designer or Mattercraft, and now it’s time to share it with the world. Whether it’s showcasing your creativity on Instagram, going viral on TikTok, or using QR codes to bridge the gap between physical and digital, we’ve got you covered.
Sharing your WebAR projects on social media is easier than you think—and it can be a powerful way to engage your audience. Read on to learn how to maximise your reach and make your content shine on social media.
Why WebAR is great for social media
WebAR (web-based augmented reality) takes the hassle out of app downloads and approvals. By publishing directly to the web, your experiences are instantly accessible via a simple link. This makes it easier than ever to share your creations with just about anyone on their favourite platforms.
Here are a few more benefits:
- No platform restrictions
Publish to any browser. Your audience isn’t limited to social media apps – your content is accessible on any device with an internet connection. - One-click web deployment
With WebAR there’s no review or approval process to hold you back. Your content goes live instantly and reaches over 5 billion smartphones worldwide. - Instant updates
Publishing to the web means updates happen in real time. Fix a bug or add a feature, and users will see the changes the next time they visit – no downloads or app store delays. - Flexible hosting options
Host your content your way: self-host on your own servers, integrate into existing websites or use Zappar’s hosting for easy publishing. - Download and Keep Building
Need even more flexibility? Export your entire project as a ZIP file (Mattercraft only) to continue development in your favourite frameworks and IDEs like Visual Studio
How to share your WebAR content on social media
With both Zappar’s web-based 3D tools, Designer and Mattercraft, you can create a unique URL for every project you publish, making it simple to share on Instagram, Facebook, TikTok, X(Twitter), LinkedIn or even through a QR code.
How to create your project URL
Creating a URL for your WebAR project using Zapworks is quick and easy;
- ✅ Login to your Zapworks account (or sign up)
- ✅ Head to the project page of your experience
- ✅ Click 'new trigger'
- ✅ Choose 'Redirect URL'
- ✅ Hit 'Create'
And there you have it – a unique URL to use on social media that links users directly to your WebAR experience.
Using a redirect URL helps navigate users to the display URL via an intermediate step, making it easier to update the project destination later. Zapworks users also have the option to update the display URL path to enhance memorability and branding.
Once you've created a URL, follow the tips below for sharing your experience on Instagram, Facebook and TikTok.
Sharing your WebAR projects on Instagram or Facebook
Instagram and Facebook are natural fits for sharing visually engaging WebAR experiences. Here’s how to share your WebAR experience on Instagram Stories.
Use Stories with Link Stickers
Stories are perfect for demonstrating your WebAR project in action. Record your experience, then use Instagram’s Link Sticker to make it clickable. Encourage your audience to explore by adding a call-to-action like “Tap here to try it yourself!
Add the Link to Your Bio
Share your WebAR URL in your Instagram bio, making it easy for followers to access. Pair it with a call-to-action in your captions, like:
“Try out my new AR experience—link in bio!”
Top tip: Use a screenshot from your experience to give your followers a sneak peek of the content you’ve created.
QR Codes for Static Posts
Add a QR code to your Instagram feed images. Your audience can scan it directly from their screens to dive into your experience.
Sharing your WebAR experiences on TikTok
TikTok is all about creativity and quick engagement. Here's how to showcase your WebAR experience on this platform:
Place the Link in Your Bio
TikTok doesn’t support clickable links in captions currently, so make sure your WebAR URL is front and centre in your bio. Use a video to direct people there with phrases like:
“Want to try this yourself? Link in bio!”
Highlight in Captions and Videos
Create engaging videos that show your WebAR content in action, and add on-screen text or voice-overs mentioning the link in your bio. For example:
“Scan the QR code or check out my bio to explore this experience!”
Make your WebAR experiences shine with Mattercraft or Designer
WebAR is all about accessibility, and both Designer and Mattercraft make it even easier to share and scale your WebAR creations. By leveraging platforms like Instagram and TikTok, you can turn your projects into viral content and connect with your audience in exciting new ways.
Ready to create your own WebAR experience? You can explore the possibilities of WebAR with a free 14-day Zapworks trial which gives you access to both Mattercraft and Designer.
We can’t wait to see what you create! 🎉
FAQs about sharing WebAR content on social media
What is WebAR, and how is it different from app-based AR?
WebAR runs directly in a browser, eliminating the need for downloads. This makes it more accessible and shareable.
Can I track how many people engage with my WebAR experience?
Yes! Both Mattercraft and Designer provide analytics to help you measure your audience’s interaction.
What social platforms are best for sharing WebAR?
Instagram and TikTok are great for visual storytelling, however, WebAR experiences work just as well on X (Twitter), Reddit and LinkedIn.
Can I integrate my WebAR with location-based experiences?
Absolutely! Tools like Mattercraft enable you to create location-based AR content, ideal for enhancing real-world interactions either shared organically or promoted using Meta’s ad platform within a specific radius of a given location.
Are there any limitations to sharing WebAR across platforms?
WebAR is supported across most modern browsers, but performance can vary slightly depending on the device and browser used. Always test your experience on popular platforms like Chrome and Safari.
Dave MatherHead of Marketing