Accessible QRs Win Big at PAC Global Awards – A Victory for Inclusive Packaging

Last night in New York, the PAC Global Awards 2025 recognised the very best in packaging innovation, and we’re beyond proud to share that our incredible partners walked away with three major wins due to their use of Zappar’s Zapvision technology and Accessible QR codes (AQR).

It goes without saying that these awards aren’t just trophies; they’re a testament to the transformative power of AQRs and what happens when brands take bold steps towards inclusive packaging design.

The Wins

This year, AQRs were celebrated for inclusive design with three awards: 

• Best in Show: Unilever’s monumental rollout of AQRs across 4.5 billion of products globally
• Best in Class: Bayer’s adoption of AQRs on Canescool and Berocca Gummies
• Best in Class: Ketel One’s use of AQRs on its ready-to-drink Cosmopolitan and Espresso Martini cocktails

The recognition from PAC Global affirms what we’ve believed all along: accessibility in product design should be the norm, not the exception.

A collage of award-winning products: Canescool cream and Berocca supplements (Best in Class), Persil laundry products (Best of Show), and Ketel One Espresso Martini bottles (Best in Class), with "2025 PAC Global Awards" badges.

Unilever’s Best in Show Moment

Unilever’s commitment to making packaging more inclusive was the highlight of the evening. With 4.5 billion packs now carrying AQRs across 35 brands in 25 markets​, Unilever has set a new industry standard. Their vision of making every product ‘Unmissable for Everyone’ has not only resonated with consumers but also demonstrated the power of technology to create meaningful change.

Raising the Bar for Spirits & Healthcare

For Bayer, integrating AQRs on healthcare packaging was about safety as much as accessibility. First launched to the UK market in late 2023, their Canescool and Berocca products were a first in the self-care space, providing clear, structured information on dosage, allergens, and side effects in a format accessible to users who are blind or have low vision.

Meanwhile, Diageo’s Ketel One became the first spirits brand to embrace AQRs, ensuring their premium cocktails are as inclusive as they are indulgent. It was fantastic to see the spirits industry take a leading role in the accessibility conversation—because whether you’re washing with Persil, buying Berocca or a bottle of Espresso Martini, everyone deserves equal access to product information.

A Night for Inclusive Innovation

It’s humbling to witness Accessible QR codes making such an impact across multiple industries. These wins wouldn’t have been possible without the vision and leadership of our partners at Unilever, Bayer, and Diageo, as well as the unwavering support of RNIB, and the incredible apps from Be My Eyes, Envision, and Microsoft Seeing AI already downloaded and being used by so many in the community around the world on a daily basis—who continue to help drive this movement forward.

But this is just the beginning. If your brand is already using QR codes, ask yourself: why wouldn’t you make them accessible for people who are blind or have low vision?

The future of great packaging should be inclusive by design. And together, we’re making sure that the future arrives faster.