Welcome to the Zappar blog

All the latest industry innovations and news from the Zappar team

James Wright

How AR is giving visibility to hidden voices - John Morrison & The Verbatim Formula

AR is being leveraged to highlight hidden voices and create a new frontier in interactive storytelling. Using ZapWorks Studio - our complete AR creative toolkit - creators are merging audio testimony and 3D models to create immersive experiences t...

Connell Gauld

Introducing Zappar WebAR

Publish AR content directly to the mobile web, no apps required.

Daniel Hartz

An award-winning trip to AWE 2019

We look back over an incredible AWE 2019 experience, featuring a ‘Best Campaign’ Auggie Award win for our ‘Always On’ collaboration with 7-Eleven, participation on multiple expert panels and showing the immersive tech community the latest ZapWorks...

Dr. Simon Taylor

ZapBox - affordable Mixed Reality, available now

Now available for sale for just $30, ZapBox is the affordable, democratic and awesome mixed reality solution.

Dave Mather

ZapWorks X Sipsmith - AR creators competition

Zappar and London gin crafters Sipsmith have teamed up to give AR creatives the chance to win a huge £10,000 prize which will see their work featured on a national campaign. Utilizing the power of our latest ZapWorks Studio 6 creative toolkit upda...

Connell Gauld

Studio 6 update - world tracking is here

Our latest ZapWorks Studio 6 update brings an unprecedented set of new features to create the complete AR creative toolkit. Building on the implementation of face tracking and Sketchfab integration, this build brings powerful world tracking with A...

James Wright

Welcome Andre! Our new Executive Creative Director

Zappar’s new Executive Creative Director, Andre Assalino, will be leading our award-winning creative consultancy, delivering best-in-class AR campaigns and experiences for businesses and brands all over the world.

Martin Stahel

Packaging Innovations 2019 - five things to expect from our panel

Augmented reality has the power to transform product packaging into a digital channel for incredible interactive content. We are discussing this further at our panel at Packaging Innovations 2019, but if you can’t attend, here’s the key things you...

Caspar Thykier

Zappar celebrated as part of Fast Company's 'World's Most Innovative Companies' awards

Zappar has been awarded a place in this year’s prestigious Fast Company World’s Most Innovative Companies list and is featured in the top ten for the VR/AR sector.

Caspar Thykier

The five layers of the AR ecosystem

We examine the AR landscape for 2019 and how brands and creatives alike can leverage the power AR through ZapWorks. We discuss key industry advancements such as ARKit, ARCore, WebAR and assess content delivery methods, including Snap, Facebook, QR...