Welcome to the Zappar blog

All the latest industry innovations and news from the Zappar team

Grace Vassallo

Top 10 WebAR examples of 2020

WebAR is quickly becoming the go-to delivery method for augmented reality due to its global reach and lower barrier to entry. Here are the top 10 WebAR experiences of 2020 so far.

Grace Vassallo

6 ways to perfect your augmented reality user experience

Storytelling is changing and augmented reality (AR) is proving itself to be a prominent, permanent addition to our storytelling toolkit.

James Wright

How AR is transforming learning and helping to keep young people safe online

Educators have been some of the most intrepid users of technology, using AR to inform young people about a wide range of issues and skills both in and out of the classroom. We spoke to talented teacher and creative innovator Kim Maslin about the r...

Dave Mather

Enhancing your graphic design skills with AR

This week, it's all about creativity as we explore Anna's journey from graphic designer to fully fledged AR creative. She's got some fantastic tips for both established and aspiring graphic designers looking to add AR to their repertoire and skill...

Dave Mather

Problem solving with AR: health and fitness

Discover how augmented reality is being used in the health and fitness space to solve real user problems in this Q&A with ZapWorks user and founder of WOD.52, Stian Johansen.

Dave Mather

Building compelling user journeys in AR projects

Building compelling user journeys in your AR projects is vital for ensuring your users know how to interact with your experience from start to finish. In this post I sat down with Zappar’s creative content developer Tom Youel to discuss how ZapWor...

Anna Broadhurst

Design Tips for AR: Immersion

At its best, augmented reality is an interactive storybook that briefly forces the end user to suspend their disbelief and feel as though their physical surroundings are integrated with digital content. Your aim as an AR designer is to surprise an...

Chris Holton

Using video and motion graphics in your augmented reality experiences

Building motion graphics and video content into an augmented reality experience can be a really effective way for agencies and brands to utilise the content and internal resources that they already have. Unlike formats with a higher barrier to ent...

Chris Holton

Designing AR experiences that add real value

As augmented reality becomes increasingly prevalent in how businesses communicate with their customers, designers are playing a leading role in defining how AR experiences are produced and consumed. To share that perspective with you, I spoke with...