7 ways AR can be used to power your sustainability efforts

How AR can be used to enhance Brand Character

Brand Characters are a natural extension of a brand, it’s promise and the values it bestows upon customers and there are several ways in which AR can be used to enhance them..

How to succeed with Augmented Reality - upgrade from novelty to strategy

AR is no longer a novelty, but a powerful tool, that when incorporated into your business strategy can help to drive sales, increase engagement and maximise budgets.

Augmented reality in retail - 5 ways to leverage AR

If you want to get ahead of this digital revolution for your brand or business, we have compiled five innovative ways to use augmented reality for retail, highlighting brands already leading the way and sharing the stats that we found hard to ignore.

Connected Packaging: Your best performing owned media channel

Download our new mini-guide in collaboration with Experience is Everything and System1 and discover just how effective AR packaging campaigns really are.

What's in store for AR in 2021?

At this time of year, we (here at Zappar) get together and try to gauge what the next 12 months will bring to the augmented reality space - here are our predictions!

Why XR and the performing arts are made for each other

Historically, theater and opera have long been early adopters of technology, pioneering technical feats in stagecraft including lighting, moving sets, and even holographic effects like the Pepper’s Ghost. Indeed, the orchestra itself can be consider…

Download Zappar's 2020 Guide to WebAR

A practical guide to delivering world-class WebAR campaigns, including key industry insights and practical UX considerations.

Top 10 WebAR examples of 2020

WebAR is quickly becoming the go-to delivery method for augmented reality due to its global reach and lower barrier to entry. Here are the top 10 WebAR experiences of 2020 so far.

AR Innovation: Snap back to reality, here comes gravity

Volvo Cars is using Virtual and Augmented Reality to speed-up the design and production process.

Leveraging AR in a remote world

As the world starts to operate more remotely than ever before now is the time to consider how new technologies like AR can be used to support your business through these extraordinary times.

How to integrate AR into your emails

Everyone does email, but not everyone does it well so how can you turn a good email into a great email? By utilizing AR.