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AR, VR and MR.

Skylanders SWAP Force Official Guide gets Zappar Powered in collaboration with Penguin Children’s Books

...it sort of writes itself this one. First off Skylanders is just a grea...

Why it’s time for Augmented Reality to come of age and how we’re redefining the AR space for the mass-market

In the last four months we've attended conferences, launch events and opened ...

The Possibilities and Pitfalls of AR in Publishing

So that was The London Book Fair 2014. What a fantastic show. We were kindly ...

Asda continue their partnership with Zappar for the latest Augmented Reality in-store event

Zappar, the leaders in Augmented Reality (AR)-enabled products and entertainm...

Overcome writers block with our new Zappar Inspiration Showcase

Ever sat staring at a blank screen, cursor flicking expectantly for you to wr...

South Africa – the land of (mobile) opportunity

Last week we had the distinct pleasure of launching Zappar in South Africa wi...

Sport Relief launch revolutionary Augmented Reality direct mail campaign with Zappar

Sport Relief have enlisted the help of augmented reality app Zappar, to bring...

Why we don’t talk about “Augmented Reality”...

Let's face it; Augmented Reality isn't the most comfortable combination of wo...

"Today, there's no company that can join ad campaigns from TV and radio to in-store promotions. The company that does this will be very valuable."

- Andrew Fisher, Shazam Executive Chairman interviewed in The Sunday Times Bu...

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