Guide to Connected Packaging

Ebook Hero

Download the ebook today

Your ebook has been sent to your email.

What's inside

All the information you need to execute a successful connected packaging strategy, including everything from the data behind the success to practical advice for planning the perfect campaign.

Why connected packaging

Putting AR & connected packaging into context

WebAR

The tipping point of mass adoption

Planning your campaign

Plan and execute your connected pack campaign

The consumer value proposition

Delivering value at your consumers’ point of need

Always on AR

Embracing a new approach to connected packaging

The advent of WebAR

WebAR is probably one of the most exciting and important developments in the history of AR to date and is proving to be a major tipping point in both consumer and brand adoption of the technology. Removing the need to download an app, this makes onboarding consumers to your AR experience from your packaging almost universally accessible and super easy.

Feature Image

The consumer value proposition

AR is most powerful when used to solve a problem, deliver value or offer assistance at your consumers’ point of need. When planning your AR campaign you need to think about your end consumer, the context they’ll be in when holding your product and how scanning can offer them something educational, fun or useful or ideally a combination of all three.

Feature Image

Thanks to our contributors

Caspar Thykier
Caspar Thykier
Chief Executive Officer Zappar
Caspar is one of Zappar's Co-Founders and is responsible for driving Zappar’s mission to make Augmented Reality technology accessible to the masses - putting the tools in the hands of as many people as possible

Caspar is one of Zappar's Co-Founders and is responsible for driving Zappar’s mission to make Augmented Reality technology accessible to the masses - putting the tools in the hands of as many people as possible

Martin Stahel
Martin Stahel
Sales Director Zappar
Martin looks after our agency clients working alongside our producers to help them achieve AR success.

Martin looks after our agency clients working alongside our producers to help them achieve AR success.

Looking for more?