Nestle CPW Share Kindness
Delivery method: WebAR
Objective: To increase brand engagement and provide additional value to packaging.
Zappar Creative Studio worked with Nestlé CPW to bring the thrill of Monopoly into families' everyday lives and elevate breakfast time by featuring a 'Monopoly Maths' AR quiz, created to make maths fun, kids are taken through a series of monopoly themed counting games hosted by everyone favourite Mr Monopoly. Scannable by a QR located on special Nestlé cereal boxes and accompanied by a simplified version of the popular family game located on-pack.