Nov 29, 2017

Building compelling user journeys in AR projects

Building compelling user journeys in your AR projects is vital for ensuring your users know how to interact with your experience from start to finish. In this post I sat down with Zappar’s creative content developer Tom Youel to discuss how ZapWorks users can apply UX principles and game mechanics to their augmented reality projects.

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Sep 19, 2017

Assembling the AR dream team

ARvengers assemble. Augmented reality offers agencies and freelancers a huge opportunity to establish their niche in what is predicted to be a $83bn industry by 2020. Putting together the right team is essential if you want to grow your capabilities for producing professional quality augmented reality experiences. Getting hiring and staffing wrong can be an expensive mistake, and often we are asked by our ZapWorks users what specific skills they should be looking for when hiring new people.

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Aug 17, 2017

Designing AR experiences that add real value

As augmented reality becomes increasingly prevalent in how businesses communicate with their customers, designers are playing a leading role in defining how AR experiences are produced and consumed. To share that perspective with you, I spoke with Anna Broadhurst, Lead Designer at Zappar. We discussed the opportunities of AR design, the benefits and risks, and campaign tips for adding real value to the user's experience.

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Aug 07, 2017

[Infographic] How to pitch AR projects to clients

It’s happened to all of us: you sit down for a brainstorming session with a client and everyone is really excited about using augmented reality at some point in the future. But how do you turn “at some point in the future” into right now?

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Apr 26, 2017

Where to source assets for your next AR project

The foundation of any great AR experience is great assets. Many people when they first create experiences in ZapWorks think that incorporating AR is enough. It’s not. Designing a professional AR experience requires great assets, powerful storytelling, and attention to detail. To save you time (and money) I’ve listed some of my team’s favourite websites for sourcing assets for your next AR project.

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