Aug 17, 2017

Designing AR experiences that add real value

As augmented reality becomes increasingly prevalent in how businesses communicate with their customers, designers are playing a leading role in defining how AR experiences are produced and consumed. To share that perspective with you, I spoke with Anna Broadhurst, Lead Designer at Zappar. We discussed the opportunities of AR design, the benefits and risks, and campaign tips for adding real value to the user's experience.

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Aug 07, 2017

[Infographic] How to pitch AR projects to clients

It’s happened to all of us: you sit down for a brainstorming session with a client and everyone is really excited about using augmented reality at some point in the future. But how do you turn “at some point in the future” into right now?

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Apr 26, 2017

Where to source assets for your next AR project

The foundation of any great AR experience is great assets. Many people when they first create experiences in ZapWorks think that incorporating AR is enough. It’s not. Designing a professional AR experience requires great assets, powerful storytelling, and attention to detail. To save you time (and money) I’ve listed some of my team’s favourite websites for sourcing assets for your next AR project.

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Oct 23, 2015

Magic Leap Demo Video - A Technical Analysis

Magic Leap posted their first video “shot directly through Magic Leap technology” earlier this week. Dr. Simon Taylor, Zappar’s Research Director, takes a detailed look at what the video reveals about Magic Leap’s hardware.

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Mar 17, 2015

Introducing Zappar Cardboard at the Wearable Technology Show 2015

At the Wearable Technology Show in London last week, Dr. Simon Taylor (co-founder and Research Director at Zappar) presented a talk with his personal take on the requirements for AR wearables for consumers. Simon also showed a live demo of some recent Zappar experiments using a Google Cardboard to investigate how the Zappar tools and platform could be adapted to provide experiences on the immersive AR hardware of the future.

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