Welcome to the Zappar blog archive

Christie Clark

How to integrate AR into your emails

Everyone does email, but not everyone does it well so how can you turn a good email into a great email? By utilizing AR.

Grace Vassallo

Happy International Women's Day

Meet the women of Zappar.

Grace Vassallo

Zappar X Darabase Partnership

Darabase and Zappar partner to launch world’s first permission-based GeoAR service

Caspar Thykier

11 of our favorite AR examples from 2019

What a year it’s been! 2019 was an exciting time for both Zappar and the AR industry, with the rise of WebAR, improved camera technology and the growing awareness within the L&D industry to name just a few highlights! Here at Zappar we have loved wo…

Caspar Thykier

From WebAR to wearables: The AR moments of 2019 and what’s in store for 2020

It’s our favourite time of the year here at Zappar — thinking about what the next year will bring to the augmented reality space. 2020 is already promising to be one of the most interesting years for AR yet, for both consumers and creators, and it i…

Dave Mather

Zapworks X Sipsmith competition - expert judging begins

We teamed up with iconic gin crafters, Sipsmith, to challenge the AR creative community to make a truly incredible connected packaging experience.

James Wright

How AR is giving visibility to hidden voices - John Morrison & The Verbatim Formula

AR is being leveraged to highlight hidden voices and create a new frontier in interactive storytelling. Using Zapworks Studio - our complete AR creative toolkit - creators are merging audio testimony and 3D models to create immersive experiences tha…

Connell Gauld

Introducing Zappar WebAR

Publish AR content directly to the mobile web, no apps required.

Daniel Hartz

An award-winning trip to AWE 2019

We look back over an incredible AWE 2019 experience, featuring a ‘Best Campaign’ Auggie Award win for our ‘Always On’ collaboration with 7-Eleven, participation on multiple expert panels and showing the immersive tech community the latest Zapworks a…

Dave Mather

Zapworks X Sipsmith - AR creators competition

Zappar and London gin crafters Sipsmith have teamed up to give AR creatives the chance to win a huge £10,000 prize which will see their work featured on a national campaign. Utilizing the power of our latest Zapworks Studio 6 creative toolkit update…

Connell Gauld

Studio 6 update - world tracking is here

Our latest Zapworks Studio 6 update brings an unprecedented set of new features to create the complete AR creative toolkit. Building on the implementation of face tracking and Sketchfab integration, this build brings powerful world tracking with ARK…

Martin Stahel

Packaging Innovations 2019 - five things to expect from our panel

Augmented reality has the power to transform product packaging into a digital channel for incredible interactive content. We are discussing this further at our panel at Packaging Innovations 2019, but if you can’t attend, here’s the key things you n…