How to utilise AR this Veganuary
How AR has been and can be used as a valuable tool to promote Vegan campaigns now and in the future.
Welcome to the Zappar blog archive
11 of our favorite AR examples from 2019
What a year it’s been! 2019 was an exciting time for both Zappar and the AR industry, with the rise of WebAR, improved camera technology and the growing awareness within the L&D industry to name just a few highlights! Here at Zappar we have loved wo…
From WebAR to wearables: The AR moments of 2019 and what’s in store for 2020
It’s our favourite time of the year here at Zappar — thinking about what the next year will bring to the augmented reality space. 2020 is already promising to be one of the most interesting years for AR yet, for both consumers and creators, and it i…
Eco-Friendly Businesses Are Using Augmented Reality, Here’s Why...
In an age where consumers are holding businesses to a higher standard of environmental consciousness, we unpack how AR is giving big business the tools they need to become eco-conscious and successful.
5 Things we learned from DevLearn 2019
Fresh from a busy week at DevLearn 2019 (one of the biggest learning, training and development conferences in the world) I wanted to reflect on my time in Las Vegas and share my learnings with the Zapworks community on how L&D professionals can best…
Journey of an AR entrepreneur - Q&A with Valentin, Etiketa Interactive
Valentin, CEO of Etiketa Interactive, chats to us about his incredible journey with Zapworks - starting in animation before starting his very own successful AR agency.
AR for sustainability and transparency
Brands are leveraging AR to share their sustainability stories at a time where transparency and a commitment to positive social and environmental causes is more important than ever to consumers.
How AR is giving visibility to hidden voices - John Morrison & The Verbatim Formula
AR is being leveraged to highlight hidden voices and create a new frontier in interactive storytelling. Using Zapworks Studio - our complete AR creative toolkit - creators are merging audio testimony and 3D models to create immersive experiences tha…
Zappar X Packaging Europe - the power of connected packaging
If there was ever further evidence needed of connected packaging hitting the mainstream, it’s our collaboration with Packaging Europe. As the leading voice in the packaging industry, they’ve partnered with us and the AIPIA to pack their latest magaz…
7 ways AR can grow your business
There's never been a better time for brands and business to leverage AR to drive growth, increase sales and engage customers.
Packaging Innovations 2019 - five things to expect from our panel
Augmented reality has the power to transform product packaging into a digital channel for incredible interactive content. We are discussing this further at our panel at Packaging Innovations 2019, but if you can’t attend, here’s the key things you n…
The unfulfilled potential of product packaging
Exploring the capability of product packaging to deliver the greatest always-on owned media channel and user data resource you never knew you had.