Welcome to the Zappar blog

All the latest industry innovations and news from the Zappar team

Lucas Perez

Where to source assets for your next AR project

The foundation of any great AR experience is high quality assets. Our latest blog shows you how to source assets for AR experiences - from 3D models and 2D imagery to fonts, audio, buttons and icons.

Dave Mather

How to optimize AR for better UX

Our latest blog explores how AR creatives can optimize their experiences to work effectively for a wide audience - taking into account a diverse range of devices and audience contexts.

Martin Stahel

Packaging Innovations 2019 - five things to expect from our panel

Augmented reality has the power to transform product packaging into a digital channel for incredible interactive content. We are discussing this further at our panel at Packaging Innovations 2019, but if you can’t attend, here’s the key things you...

Caspar Thykier

Zappar celebrated as part of Fast Company's 'World's Most Innovative Companies' awards

Zappar has been awarded a place in this year’s prestigious Fast Company World’s Most Innovative Companies list and is featured in the top ten for the VR/AR sector.

Caspar Thykier

The five layers of the AR ecosystem

We examine the AR landscape for 2019 and how brands and creatives alike can leverage the power AR through ZapWorks. We discuss key industry advancements such as ARKit, ARCore, WebAR and assess content delivery methods, including Snap, Facebook, QR...

Connell Gauld

Introducing face tracking and Sketchfab integration in ZapWorks Studio 6

Our major new update brings Sketchfab integration and face tracking functionality to ZapWorks Studio 6. The latest version of our AR creation toolkit is our most powerful, feature-rich and accessible yet, empowering you to create experiences that ...

James Wright

How to make your video content work harder with AR

A best practice guide for using augmented reality video. Our latest blog explores how to maximize the use of your video content by bringing it to life in AR.

Lucas Perez

Designing intuitive UI/UX for AR

User-centric design is a crucial part of the AR design process. This blog draws on the expertise of our UI, UX and QA teams so you can learn how to create engaging, easy-to-use AR experiences that users will love.

Caspar Thykier

The unfulfilled potential of product packaging

Exploring the capability of product packaging to deliver the greatest always-on owned media channel and user data resource you never knew you had.

Max Dawes

Enhancing the retail experience with augmented reality

Looking to the future of physical retail with AR. Brick and mortar stores are evolving, offering new experiences that build relationships with customers in ways that simply cannot be replicated online. This is changing the way we shop - and AR is ...