San Jose Sharks 2024 Jersey Reveal

March 2024

Delivery Method: San Jose Sharks App

Objective: To create an engaging fan experience surrounding the club’s 2024 kit launch and boost new jersey sales

The Zappar Creative Studio team worked with San Jose Sharks to build an in app fan experience to promote the launch of their new soccer jersey and help increase sales.

Putting themselves in the players skates fans can create their very own ice hockey avatar to model the jersey as well as snapping a picture, complete with a shark’s head prop. Customers can also get in on the action with a mini hockey shoot out game before heading over to the online shop to purchase a brand new jersey.


AR benefits

  • Personalized Fan Experience:
  • Unique Content for Social Sharing
  • Direct Path to Purchase