Sharpie Creative Markers - The World Is Your Canvas
February 2024
Delivery Method: San Jose Sharks App
Objective: To create an engaging fan experience surrounding the club’s 2024 kit launch and boost new kit sales
The Zappar Creative Studio team worked with San Jose Sharks to build an in app fan experience to promote the launch of their new kit and help increase sales.
Putting themselves in the players skates fans can create their very own ice hockey avatar to model the kit as well as snapping a picture, complete with a shark’s head prop. Customers can also get in on the action with a mini hockey shoot out game before heading over to the online shop to purchase a brand new kit.
AR benefits
- Personalized Fan Experience:
- Unique Content for Social Sharing
- Direct Path to Purchase