How to build a scalable XR strategy in your organization

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What's inside

Find out how to build a scalable XR strategy within your organization with the frameworks and internal processes to set your teams up for success as well as what resources, training and tools you’ll need along the way.

The current state of XR

From business adoption to the metaverse

Prepare to implement your strategy

Create a centralized approach

Building your internal XR team

Hire for the right roles from the right places

Getting internal buy-in

Storytelling over a hard numbers approach

Measuring and tracking success

Frameworks, analytics and customer success

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Build the perfect XR team

When building out your XR team, you need to take a centralized approach that focuses holistically on XR strategy across multiple verticals in an organization. Ultimately for XR to be successful, it needs to be implemented cross-functionality to align teams and their objectives, from IT, InfoSec and procurement, helping to integrate new technologies with existing ones to marketing, sales and product co-building strategy on best practices and local execution.

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Measure your success

Looking at how XR provides value to brand, product and consumers, and enhances the overall value proposition of your business. Ultimately, adopting a customer success mindset will put you in the driver seat for achieving repeatable and consistent results.

Thanks to our contributors

Richard Hess
Richard Hess
Zapbox Product and Sales Manager Zappar
Rich is the Product and Sales Manager for Zapbox and previously led the Immersive Experiences team at Nestlé's Global Digital Hub in Barcelona scaling their XR strategy to Nestlé's global brands and markets.

Rich is the Product and Sales Manager for Zapbox and previously led the Immersive Experiences team at Nestlé's Global Digital Hub in Barcelona scaling their XR strategy to Nestlé's global brands and markets.

Tom DeFraine
Tom DeFraine
Head of Customer Experience Zappar
Tom heads up our Customer Experience team, working with our global community of AR creators to ensure they're creating best in class AR and achieving meaningful results with ZapWorks.

Tom heads up our Customer Experience team, working with our global community of AR creators to ensure they're creating best in class AR and achieving meaningful results with ZapWorks.

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