We once again joined forces with ice hockey aficionados, the Vancouver Canucks, to create AR content to celebrate their groundbreaking 50th season. The Canucks' objectives were clear, add a new interactive digital layer to their gameday programme to bring extra excitement to the die hard fans. 

For the programme itself, we designed the entire front page to spring to life upon scanning launching an image tracked video of ice hockey legend Alex Burrows, showcasing the history of the game while bringing his fans an exclusive message. This experience is part of a series we have done with the team.



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