Atlanta United - Virtual Kit Try On

March 2023

Brief: To create a buzz about the release of the new Atlanta United jersey and encourage fans to get involved in the excitement. 

Delivery method: Mobile app 

The experience:

Zappar Creative Studio worked with Atlanta United to create this interactive AR experience for the launch of their new soccer jersey. 

This experience was launched across multiple touchpoints as fans could access it at home and in the stadium. Delivered through the Atlanta United app fans could try on the new kit and buy it at the click of a button.