U-Studio Unilever Close Up

March 2020

Working with creative agency U-studio and consumer giant Unilever we created an experience designed to encourage user engagement with toothpaste brand CloseUp, in store and on social media.

The experience was created with a twist on the 6-second blink test, instead of blinks our tech captured kisses!  We used a Kiss-cam to identify kisses and highlight the brand promise of attraction, all delivered through mobile WebAR. Built for in-store activations, when scanned users are encouraged to kiss as ‘closeup’ to 6 seconds as possible to receive a ranking, with customers then having the option to save or share the photo on social media.

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