San Jose Sharks 2024 Kit Release
March 2024
Brief: To increase customer engagement in stores with gamification
Delivery method: WebAR
The experience:
Zappar Creative Studio team with Rovio and Venum to create this fun in-store experience. Enabling people to put their anger to good use with a boxing challenge, testing customers' speed and timing with the roaming target on the 3D punching bag with each level increasing in difficulty as the timer speeds up.