Pez Play

  • TERRITORY:
    GLOBAL
  • CATEGORY:
    PACKAGING
  • DATE:
    1 AUG 2016

We've built this totally sweet app (excuse the pun) with our lovely friends at PEZ.

Brief: help increase sales of their candy refill packs whilst engaging their audience on mobile.

Response: the new PEZ Play app [links to app stores]... users are invited to help restore ‘PEZ World’ to its former glory by finding Candy Codes that appear on PEZ refill pack inlays. Scanning a Candy Code unlocks one of six games and characters, including timing and skill-based challenges and puzzle games. The six Candy Codes are randomly distributed across the millions of pack inlays.

In the words of Gabriele Hofinger, Head of Marketing at PEZ: “Candy lovers around the world can now feel closer than ever to PEZ and interact with us on another level, in the palm of their hand. AR and mobile gaming gives a new generation of PEZ consumers the opportunity to interact with our brand and share their adventures as they explore PEZ World.”

Journalists also like it (FoodBev: "Candy brand Pez collaborates on Pokémon Go-style app")

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