San Jose Sharks 2024 Kit Release
March 2024
Brief: To surprise and delight customers by adding additional play value to Nestle Thomy products
Delivery method: WebAR
The experience:
This gamified experience for Nestle brings playfulness and fun to Thomy’s diner sauces. By scanning the QR code AR adds an interactive layer to the typical sauces in burgers, hotdogs and fries with an exciting diner game where users are challenged to collect as many Thomy products for a chance to win a trip to the USA.