Brief: To create a retail and at-home experience for the Jurassic World franchise that could be rolled out to multiple retailers in multiple markets
Delivery method: WebAR
Zappar Creative Studio worked with NBC Universal to create a ‘build your own scene’ experience to celebrate the release of the Jurassic World movie. This immersive experience builds on the consumers creativity by allowing them to create their own Jurassic AR scene. By dragging and dropping the virtual assets that reflect the scenes from the movie (City, Market, Forest and Snow) users can bring the scenes to life in 3D and once it's complete they can capture their creation by snapping a photo within the experience.