Adding adventure and discovery to an experiential campaign on the streets of Paris 

One of the challenges faced by retailers in the digital age is how to bridge the gap between in-store and online experiences - in this collaboration with Kate Spade New York and You & Mr Jones, our aim was just that. 

Geo-targeted AR content was created for 10 selected locations, hand-picked by social media influencers, creating ‘Joy Walks’ around Paris. On visiting any of these locations users were invited to launch the dedicated experiences in order to see beautiful Kate Spade illustrations come to life in their surroundings including; a New York Taxi on a quiet Parisian side street, flamingos floating gently on the Seine, and cakes wafting out of a bakery alongside the scent of freshly baked goods.  

At each location, users had the option to either capture a picture of the scene, or take a selfie with the illustrated elements, and were encouraged to share these on social channels with the pre-populated #katespadejoy hashtag and Kate Spade logo for a free gift when presented in store. 

In the media 

Campaign  
Kate Spade brings flamingos and yellow cabs to Paris

Media post 
Kate Spade Takes Virtual Reality Campaign To Paris, Celebrating Opening Of Flagship Store

Mobile Marketer 
Kate Spade New York guides Paris tours with help from AR and influencers

CATEGORY
Retail

TERRITORY
Europe

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