H&M Kids - Back to school

Brief: To engage families outside the store with something new and entice them to go inside to explore the back to store collection and discover more fun experiences

Delivery method: WebAR

The experience:

Zappar Creative Studio Team partnered with H&M kids on their playful ‘back to school’ campaign. Launched via QR codes on the store window, the AR experience allows parents and children to virtually open the locker doors and reveal the friendly animated characters. This interactive experience entertains children with a fun game and encourages parents to be more sustainable