To create an experience to promote Diageo Special Releases, a limited annual collection of Scotch Whiskies from the original distillers that would engage new audiences and encourage consumers to invest in the whole collection.
To highlight this one of a kind collection we used AR to tell the stories of ancient Scottish fables linked to the chosen distilleries. Designed to encourage collection, every story is unique and tied to their own distillery. Launched from the packaging of each bottle is a virtual story book from which each different story is told using the renowned illustrations of Ken Taylor animated and accompanied by the audio storytelling. With the use of instant world tracking users are able to place this book in their real world environment and move around the paper theatre exploring the depth and movement.
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