To enhance a collectible-gift-with-purchase campaign designed to incentive purchase and highlight the company’s environmental commitments, through Countdown’s recycled Bricks Packs.
Embedded into the existing myCountdown App (iOS and Android)
After the success of the (award winning) Super Insects the Creative Studio team were excited to be working with Countdown Supermarket again for their new six-week campaign. This time launched via the myCountdown app, the experience is made up over several AR components including, the fast and furious Aisle Detective game, giving users 45 seconds to collect recipe items, the helpful store explorer guiding users to relevant parts of the store with helping eco info along the way and finally a series of fun bricks face filters.
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