Coca Cola: Bringing Fredinko illustrations to life through webAR

 

We teamed up with Anthem UK to create a unique AR experience designed to encourage Coca Cola customers towards their latest competition. Delivered using webAR and a custom splash page customers were able to collect and unlock different content as well as having a chance to enter and win the contest.

 

After the launch customers could scan any of the 23 unique QR codes to animate the Fredinko styled section of the Swiss map on the label, once the animation has run it course they were then presented with the opportunity to press a button to enter the competition. Each unique QR code offered a different section of the map to unlock, encouraging customers to collect and unlock all 23 segments.

 

CATEGORY
Packaging

TERRITORY
Switzerland

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