Charlotte FC 2024 Kit Reveal

Delivery Method: Charlotte FC App

Objective: To create an exciting & engaging fan experience surrounding the club’s new kit launch and promote new jersey sales

Zappar Creative Studio worked with Charlotte FC to create an in app fan experience to celebrate the launch of their new soccer jersey and help boost sales.

Putting a new spin on try before you buy, by snapping a quick selfie, fans can create their very own football (or soccer!) star avatar complete with moves to model the kit against a variety of backdrops. During the experience customers are given the opportunity to explore the features of new Charlotte FC Adidas kit, hope over to the online store and of course record their avatar to share with friends and family.

AR benefits

• Personalised Fan Experience
• Unique Content for Social Sharing
• Direct Path to Purchase