Bombay Sapphire: AR Product Label

February 2018

Augmented reality has so many great applications in the packaging and consumer goods space. For this campaign, we teamed up with Shazam and Bombay Sapphire to create a unique AR experience for Bombay Sapphire customers using the bottle label as the activation point. 

When scanned the label revealed an animation, representing the essence and character of Bombay Sapphire in augmented reality. Customers could then watch exclusive video content, showcasing a mix of different Bombay Sapphire cocktail recipes. 
 

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