Aug 19, 2014

App-tivated products and integrated play with zapcodes

Gone are the days when playtime consisted of a bat and ball or doll and make believe. We've gone truly digital with children as young as two years old finding the interface on an iPhone easier to navigate then a flip-flap book. Indeed the thought of a world without touch screens, tablets and mobile games feels utterly bizarre to most children under 10 as they expect everything to tap, swipe, pinch and scale.

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Aug 01, 2014

Life through a lens

Part of the issue facing mass adoption of augmented reality ("AR") is that to most people it feels like a technology solution searching for a problem. That's not surprising really as much of the discourse from the industry itself has been about the technology rather than its role in people's lives.

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Jul 24, 2014

The Joy of Zappar

Brand Republic's Expert Report on the Joy of Tech in association with 2CV has just come out. Its main thesis is how the consumer relationship with technology is moving beyond the rational and into the emotional.

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Jul 15, 2014

The best value augmented reality platform by a country mile*

The scores are in and we can safely say that Zappar tops the list of best value augmented reality services by some distance. Clearly we used some very rigorous techniques to make it a fair race and brought in a completely impartial adjudicator – we had our new Sales Manager (thanks Jeremy) use the Internet.

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Jul 08, 2014

"The QR code has a decade left to live"

And that's from the inventor of the QR code, Masahrio Hara himself. According to a recent article in The Telegraph, Masahiro claims that better image recognition software will likely make QR codes obsolete in a decade. And he's right.

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@woict @Iziko_Museums @BurpingTurtle 👏🏻👏🏻

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We ❤️ this from Nintendo! Great use of cardboard... Good to see more "cardware" coming to the market, like our very… https://t.co/Z5l0r9laWR

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@WildApricot Thanks for the love guys and girls. Always appreciated. X

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