Welcome to the Zappar blog archive

James Wright

Journey of an AR entrepreneur - Q&A with Valentin, Etiketa Interactive

Valentin, CEO of Etiketa Interactive, chats to us about his incredible journey with Zapworks - starting in animation before starting his very own successful AR agency.

James Wright

How AR is giving visibility to hidden voices - John Morrison & The Verbatim Formula

AR is being leveraged to highlight hidden voices and create a new frontier in interactive storytelling. Using Zapworks Studio - our complete AR creative toolkit - creators are merging audio testimony and 3D models to create immersive experiences tha…

Martin Stahel

Zappar X Packaging Europe - the power of connected packaging

If there was ever further evidence needed of connected packaging hitting the mainstream, it’s our collaboration with Packaging Europe. As the leading voice in the packaging industry, they’ve partnered with us and the AIPIA to pack their latest magaz…

Dave Mather

Building an AR agency from scratch

With the world becoming increasingly connected through our smartphones, it’s an incredible time for designers and developers to leverage AR not only as a creative medium but as a business opportunity too. To find out how the Zapworks community is le…

Dave Mather

Using 3D models for AR: Insights and trends from CGTrader CEO, Dalia Lasaite

With 3D already cemented as the mainstay experience of the AR world, I sat down with CGTrader CEO, Dalia Lasaite to discuss current trends in the 3D model market and how AR/VR is impacting it, as well as her thoughts on how 3D artists should be thin…