Welcome to the Zappar blog

All the latest industry innovations and news from the Zappar team

Jeremy Yates

Unwrapping packaging with augmented reality

Zappar Sales Manager, Jeremy Yates, pens his first blog on the use of augmented reality on packaging and the opportunity it offers to a whole host a industries.

Caspar Thykier

Zappar hotseat: Caspar Thykier

Ever wondered what makes the Zappar team tick? In our new hotseat series we profile the personalities behind the team. In the hotseat this week is our CEO Caspar, chatting all things business, butterflies and bad table manners…

Max Dawes

Zappar on The Tonight Show Staring Jimmy Fallon

Hollywood legend Carl Reiner demos his new Zappar Powered book on hit US TV show.

Dr. Simon Taylor

Microsoft HoloLens: One Step Closer To The Ideal AR Wearable Display

Following the exciting HoloLens announcement from Microsoft yesterday, Dr Simon Taylor takes a look at what it all means.

Caspar Thykier

Pioneering AR in the classroom

Whether we like it or not as parents, children are growing up in an increasingly connected world where the discovery, presentation and dissemination of information are fast becoming fundamental life skills. As technology continues to transform the...

To Russia with Zaps

A whirlwind trip to deliver the keynote at the AR Conference in Moscow.

Zappar for magazines: part two

Last week, we discussed the current landscape for the magazine industry, and asked if AR could bring anything to the table. The short answer? Yes it can.

Zappar for magazines: part one

How AR offers a digital and mobile solution to enhance, rather than erode, physical sales.

Google Glass, Magic Leap and the ideal AR wearable display

Last week the AR world was surprised to learn of the $542 million investment into Magic Leap. Zappar's Research Director, Dr. Simon Taylor, considers the hardware challenges that must be overcome to create an ideal AR wearable display and the kind...

October Zap of the Month

Remember X Factor finalist Luke Friend? He's about to release with debut single and is on tour this month with The Vamps.