Designing AR experiences that add real value
As augmented reality becomes increasingly prevalent in how businesses communicate with their customers, designers are playing a leading role in defining how AR experiences are produced and consumed. To share that perspective with you, I spoke with...
How to pitch AR projects to clients
It’s happened to all of us: you sit down for a brainstorming session with a client and everyone is really excited about using augmented reality at some point in the future. But how do you turn “at some point in the future” into right now?
AR Influencer Keith Curtin: Why I Joined Zappar
Keith Curtin, ranked #1 on the AR Top 100 Brands & Influencers list, joins Zappar as East Coast VP of Sales. Here, Keith provides his insights on the current state of the space and explains how brands can enhance their digital strategy by using AR...
What the potential of augmented reality means for 3D artists
With 100 million consumers shopping in AR & VR by 2020, AR jobs provide exciting possibilities for recent 3D graduates and working 3D artists alike. To offer a first-hand perspective, I sat down with recent graduate, and current 3D artist at Zappa...
Q&A: Being an Augmented Reality Entrepreneur
"Augmented Reality is so versatile and can be used for so many completely different things like marketing, education, art or just plain funny things like my business card with me in 3D. It offers chocolate for my wild imagination."
Apple joins the AR party
With the final guest list prepped and ready, the AR party is finally happening! Over the past 12 months, we’ve had some major AR unveilings from Snapchat, Instagram, Shazam, Facebook, Google, and now Apple’s ARKit is rounding out the partygoers.
AWE 2017 round-up: ZapWorks wins Auggie Award and ZapBox sells out within two hours
What an exciting past week it’s been! Not only did ZapBox sell out in its first 2 hours of being publicly available, but ZapWorks has won its first major award for ‘Best Authoring or Publishing Tool at AWE 2017’.
Zappar at AWE 2017: What to expect
With the 8th annual Augmented World Expo kicking off today, we thought we’d give you a quick run-down of what you can expect from the Zappar team at the show, from keynote talks, to the global launch of ZapBox.
Q&A: How AR can engage and inspire children through adventure and storytelling
Discover how AR can be used to enhance storytelling for children, as well as the long-term benefits of AR for the publishing industry, in our Q&A with the co-creator of ‘The Boy with His Head Stuck in a Book’, Anna Broadhurst.
Why agencies should focus on creating quality AR experiences
"AR is a medium, much like YouTube is for video. If you watch a few bad YouTube videos, that doesn’t mean that all video content is bad, it means the content creator did not do a great job. The same principle applies to AR"