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AR, VR and MR.

To Zap or not to Zap, that is the question.

So here’s the thing. The world doesn’t need AR. There, I said it.

One Day, One Direction, well over One million Zaps and a new milestone for the AR history books

Let’s be honest it was a pretty ambitious and audacious plan all round from S...

R.I.P. QR

A good friend sent us this image that we think sums the issue up perfectly fo...

Asda Stores Turn into a Big Shop of Horrors with the Help of Zappar

Zappar, the leader in Augmented Reality (AR) enabled products and entertainme...

Houston we have a problem: The growing issue with the ‘Global Image Namespace’ and marker-less AR solutions

Tim Bajarin was right, 2013 is turning into the year that Augmented Reality (...

Celebrating 150 Zappar Powered Tees with five new Marvel designs

So that's the 150 Zappar Powered T-Shirts mark crossed with the launch of the...

Zappar 4.0

We're excited to announce the release of the latest evolution in the Zappar a...

Zappar at the Movies

More showbiz fun from the Zappar Lab.

Zappar and Pedigree Books create first-ever Augmented Reality Annuals

In a first for the Annuals sector, Pedigree Books has collaborated with Zappa...

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