Zappar Sales Manager, Jeremy Yates, pens his first blog on the use of augmented reality on packaging and the opportunity it offers to a whole host a industries.
Ever wondered what makes the Zappar team tick? In our new hotseat series we profile the personalities behind the team. In the hotseat this week is our CEO Caspar, chatting all things business, butterflies and bad table manners…
Hollywood legend Carl Reiner demos his new Zappar Powered book on hit US TV show.
Following the exciting HoloLens announcement from Microsoft yesterday, Dr Simon Taylor takes a look at what it all means.
Whether we like it or not as parents, children are growing up in an increasingly connected world where the discovery, presentation and dissemination of information are fast becoming fundamental life skills. As technology continues to transform the...
A whirlwind trip to deliver the keynote at the AR Conference in Moscow.
Last week, we discussed the current landscape for the magazine industry, and asked if AR could bring anything to the table. The short answer? Yes it can.
How AR offers a digital and mobile solution to enhance, rather than erode, physical sales.
Last week the AR world was surprised to learn of the $542 million investment into Magic Leap. Zappar's Research Director, Dr. Simon Taylor, considers the hardware challenges that must be overcome to create an ideal AR wearable display and the kind...
Remember X Factor finalist Luke Friend? He's about to release with debut single and is on tour this month with The Vamps.